Published in 2011, author Serge Dedina writes about corporations’ attempts at destruction along the US and Mexican Baja California coastlines. These types of endeavors happen regularly and are indicative of how greed and human selfishness challenge natural ecosystems and environmental protections.
Dedina grew up surfing in Southern and Baja California and holds a doctorate in geography. He is the co-founder and executive director of Wildcoast, an international nonprofit that combines environmental issues with cultural values to protect coastal areas and marine ecosystems. I’ve featured just a few of his stories from this book.

Natural Resources
Dedina began the international campaign against Exportadora de Sal’s proposal to develop the world’s largest salt production facility. This company, jointly owned by the Mitsubishi Corporation and the Mexican government, would have built its facility adjacent to San Ignacio Lagoon. This is the world’s last undeveloped gray whale birthing lagoon. This project would have destroyed more than 500,000 acres in the reserve and prevented gray whale breeding and calving. Fortunately, the Mexican president canceled it in 2000 as a result of the campaign against it. Today, Wildcoast exhibits its progress with gray whale protection on its website.


“From 2001 to 2008, as a result of the explosion of energy development and hotel, condo, and housing construction in the United States, the landscape of coastal protection suddenly changed: for activists to keep pace with development threats to the coast became almost impossible.” -Serge Dedina
Energy Production
In the early 2000s, Dedina worked against the proposals of Shell, Chevron-Texaco, Sempra, BHP Billiton, and Marathon Oil to build a network of eleven liquefied natural gas (LNG) terminals between Tijuana and Ensenada. They were supported by Governor Arnold Schwarzenegger and the George W. Bush administration. The biggest threat was Chevron-Texaco’s plan to builds its $700 million plant adjacent to the Coronado Islands, which are home to elephant seals and the threatened sea bird, Xantus’s murrelet.

In 2007, Chevron-Texaco announced that it was abandoning the project in the Coronado Islands. By 2009, all but 3 of the LNG projects had been abandoned. Costa Azul LNG opened in 2008, located 15 miles north of Ensenada, and was the first LNG terminal on the North American west coast. Sempra LNG and IEnova announced in March 2020 that they plan to add liquefaction facilities to the existing Costa Azul terminal. Environmental and conservation issues continue as many LNG’s exist all over the world, many of them on or near coastlines.

“The U.S.-Mexico border can no longer be a no-man’s-land that provides refuge for corporations seeking to escape U.S. environmental laws and elected officials seeking to blame Mexican migrants for our nation’s problems.” -Serge Dedina

Human Recreation
In 1999, the City of San Diego proposed dredging a tiny beach in La Jolla called Casa Beach “to rid the area of a small population of what were supposed to be federally protected harbor seals.” La Jolla is an upscale suburb of San Diego. A small group of its influential and wealthy residents were also irrational, antiwildlife activists who wanted the seals removed so that humans would have more recreational beach area. This plan would have violated the Marine Mammal Protection Act enacted by President Nixon in 1972.

The legal and political dispute over the seal rookery and these beautiful animals inhabiting Casa Beach has continued through the last decade (view the timeline). Fortunately, beach access is not allowed during harbor seal pupping season, December 15 through May 15.
Unfortunately, humans are sometimes selfish and some continue to disturb the harbor seals. Often this is in the form of photographing people with the animals, a form of wildlife tourism. Other times, the seals are taunted, teased, and even physically harmed.
Remember, wildlife viewing is ok from a distance. Give animals plenty of space between you and them so that they do not feel threatened and alter their normal activities because of you. Even photography with animals can be harmful and disturbing. Please teach your children this too!
“Conserving marine mammal populations in densely populated urban coastal areas in Southern California is a national test case for our ability to protect coastal and marine ecosystems and the wildlife they harbor.” -Serge Dedina
Many Other Movements
Problems persist with the human quest to exploit natural resources, which threaten coastal and marine areas. Dedina worked against a botched sewage treatment facility scheme in Tijuana; a desalination project in Southern California; and the destruction of protected marine areas. Additional projects include LNGs, oil drilling, pipeline installation, border and security wall construction proposals, and human recreation.
“A new generation of pirates has emerged in coastal Southern California. They are bureaucrats, union officials, corporate lobbyists, CEOs, oil company barons, and elected officials who view the natural coastline and ocean of California as an area to be plundered rather than preserved. They do their best to rid Southern California of the shoreline that makes the coast the oxygen that fuels the state’s vibrant culture and economy.” -Serge Dedina
Solutions
Dedina and Wildcoast continue their work to conserve coastal and marine ecosystems. The organization works with local communities to stop poaching, promote conservation, and protect resources. They work to develop systems of marine protected areas, also called MPAs, which help preserve natural coastal and marine ecosystems. You can read more about these on Wildcoast’s website.
There are many ways we can all help! When traveling, educate yourself on the local nature and wildlife protections in place. Clean up trash, track wildlife and fauna through a local group, or lobby for clean air. Teach others about climate change, pollution, endangered species, or any of the important topics surrounding safeguarding our beautiful planet.
I really enjoyed this book and found it worth reviewing. Thanks for reading today, and please subscribe!