Many people now understand that Black Friday is mostly a hoax. It used to be a shopping day when people could get decent deals on gifts, but not anymore. Most Black Friday sales are not good deals, have limitations, or are outright scams.
Still, every year, we break records for Black Friday sales. In 2024, consumers spent a record $10.8 billion, which was 10% more than in 2023. That’s also just over double what consumers spent in 2017.1
Worse, inflation over the last few years has not kept pace with wage and salary increases. And things have only worsened with the introduction of new tariffs. Our buying power has decreased. Most people feel the pinch and don’t want to live in debt.
At the same time, extreme wealth is on the rise for those extremely privileged few at the financial top. According to Forbes, there are now more than 3,000 billionaires worldwide, worth $16.1 trillion combined. “But the distribution of this extreme affluence is far from equal. Just three nations account for more than 50% of all billionaires.”2
I think it’s time we reject the billionaires. Or at least stop supporting them.
Further, many of the cheap items we buy don’t last very long, contribute to pollution, have toxic ingredients, or all of those.
Maybe we need longer-lasting, less polluting, and less toxic gift items in our lives.
Photo by sarah b on Unsplash.
What if we could reject the billionaires, protect the environment, save money, and still have a wonderful holiday season?
We can do all of those at once!
Here’s how.
Buy Nothing
If it’s possible for you and your loved ones, opt out of gifting this year. That’s like getting 100% off!
However, it’s unrealistic for many people, myself included. I’m not going to not give gifts this year. I just plan to be smarter and more conscientious about it. You can too, read on!
Photo by Mathieu Turle on Unsplash.
Limit Spending on Gifts
First, you don’t need to break the bank. Create a small or moderate gift budget and stick to it. In general, we can give one gift to someone that they will enjoy. We don’t need to shower people with multiple gifts.
People are generally happy just to see their loved ones. Time together is a gift.
Other options: Your family can draw names, Secret Santa style, and buy only for that one person. Or, your family can choose only to give gifts to the children. Or, some families go on a fabulous vacation together, and that is the gift from the parents or grandparents.
Photo by Arthur Poulin on Unsplash.
Buy local
Buying local simply means buying from a local store (not a chain store) or vendor. These are often referred to as small businesses or Mom & Pop stores. But they can be anything from local craftspeople at farmers’ markets to food trucks to storefronts. Think about the locally owned bookstore, the local comic book or game shop, or the locally owned coffee shop in your area. Is there a local cheese shop, bakery, winery, soap shop, chocolatier, or ethnic food store near you? Maybe you can buy a beautiful houseplant at the local garden store. You might have to search a little, but I bet you can find several choices in your area.
Photo by Tim Mossholder on Unsplash.
Buy second-hand
Of course, if you’ve read any of my other articles, you’ll know that I’m a huge advocate of buying most items second-hand. Second-hand items cost less, have already off-gassed most toxins, and reduce the need for new production of goods (hence less pollution). You can find great gifts at quality thrift stores, consignment shops, flea markets, antique stores, and second-hand book or record stores. In our area, we even have a couple of second-hand outdoor gear stores. You never know what you’ll find, but you’ll likely find something nice for your loved one.
Photo by John Michael Thomson on Unsplash.
Buy gifts from non-profits
You can buy an array of gifts from non-profit organizations, which is awesome, because you can support your favorite orgs while gift-giving! Always check Charity Watch or Charity Navigator to verify nonprofits you aren’t sure about.
If you’re crafty or can sew, then there are so many options!
But you don’t have to be super crafty for this category. You can make simple but lovely items using online tutorials.
Or, you can cook or bake something and give it as a gift. Do you have a breadmaker (maybe that was gifted to you, and you never use) that you can make a loaf of rosemary sourdough in for someone? Maybe you have great cake decorating skills (unlike me). Cookies, doughnuts, muffins, scones – the possibilities are endless!
If you are not crafty and don’t cook or bake, perhaps you can put together a coffee basket using locally roasted coffee beans, a mug (from the thrift store!), and a chocolate-covered spoon. Or you could put together a basket of just locally made items! Think outside of the box (um, basket?) on this one and I bet you’ll come up with something fantastic.
Photo by Marina Ermakova on Unsplash.
Experiences
You can gift experiences in the form of a digital gift card or certificate, or by purchasing tickets to an event or place for someone. Maybe Grandma has been wanting to go to the art museum? Buy her tickets and a digital gift card to the adjacent restaurant. Or, maybe you have a friend who wants to go to a concert to see their favorite performer. How about a digital gift card for the movie theater? Think of something the person you are gifting has been wanting to do or go see.
Photo by Sean Lee on Unsplash.
Give and Donate
This is the exception to rejecting billionaires and large chain stores. Our family always participates in food drives, Toys for Tots, Salvation Army’s Angel Tree, and Forgotten Child Fund’s Coats for Kids drive. All of those require new items only, and most items they need are only available at large chain stores. But when we give to those who are less fortunate, it’s ok to make those exceptions.
You can also donate money to those types of organizations.
What About Buy Nothing Day?
This movement falls on Black Friday. I’m all for this movement; however, critics have pointed out that buying nothing for one day a year does not help curb rampant consumerism. We need to buy less permanently.
Reduce
Remember, there are no rules when it comes to gifting. But we all need to save money. We all need to limit waste and reduce our impact on the environment. Every time you don’t buy something new or from across the world, you’re reducing your impact. And we need to stop supporting mega corporations and billionaires because their greed is the opposite of what we’re trying to do during the holidays!
Also, don’t worry about doing everything perfectly. I certainly will still buy a few new things for my son and others, simply because I can’t find them second-hand. You want to limit and reduce your impact, but don’t stress if a few items are brand new from Amazon. It happens.
Happy Holidays! Let me know in the comments if you have ideas about holiday shopping. Thank you for reading. Please share and subscribe!
We know that the clothing and fashion industries have major flaws that only some companies are trying to rectify. And we, as consumers, have choices as well – one is to simply buy less. Buy secondhand when possible. Take good care of our clothes. By doing those things, we can save money and the environment.
Before wrapping up this series, I wanted to touch on a few subtopics I hadn’t written about yet. Though some topics are big enough to warrant an entire series of their own, I believe them important enough to mention.
The fashion industry releases 10% of total carbon emissions.1
Chemicals
“Fossil fuel chemistry is not only used in fashion, but…it owes its existence to fashion. Chemistry is fashion. Fashion is chemistry. But their shared heritage has been locked away like a shameful family secret.” -Alden Wicker, To Dye For: How Toxic Fashion is Making Us Sick – and How We Can Fight Back2
Worldwide, we use thousands of chemicals in textile production. Those chemicals can stay in clothes, even after washing. We can absorb those chemicals through our skin or inhale them. While these are small, or even trace amounts, the accumulation of toxins over time causes health problems. This is because there are chemicals in most consumer products. “For example, formaldehyde is not only used in fashion; it’s a common wood preservative found in furniture and is sometimes used to manufacture mattresses, meaning we could be exposed to this chemical not only through our shirts but also while we sit at our desks and sleep.”3 There are also chemicals in all plastic items, including fabric.
Formaldehyde is a known carcinogen. Companies treat clothing with formaldehyde to prevent mildew growth and parasites during transit. Clothing labeled ‘wrinkle free,’ ‘stain resistant,’ or ‘water resistant’ are treated with toxic fluorocarbons, also known as PFAS, also known as ‘forever chemicals.’ These are extremely toxic. Workout clothing and athletic fashion may be treated with the antibacterial chemical triclosan, which is a known endocrine disrupter.4
“How do they determine what chemicals to look for and at what level they’re safe for human health? Hard to say. Rarely are the limits based on robust research. More often they are the result of a few studies, sometimes on rats, sometimes on unfortunate employees at factories who are exposed to the chemical day in and day out. Sometimes, the limits are arbitrary best guesses or just industry ‘best practice.'” -Alden Wicker, To Dye For5
Avoid anti-odor products. They usually contain nanosilver, which is an unregulated substance that may be toxic to humans and the environment. The EPA classifies silver as an environmental hazard, and nanosilver is forty-five times stronger than silver. “There have been studies indicating that nanosilver can be absorbed through the skin, then distributed throughout the body to various organs, where it is toxic.” Additionally, avoid products that have insect deterrents, as that is permethrin spray. This is not necessary unless you’re going somewhere full of mosquitos.6
Here are some disturbing facts about chemicals in the fashion industry:
Worldwide, the fashion industry uses one-quarter of the chemicals produced.7
The World Bank estimates that the fashion industry is responsible for close to 20% of annual industrial water pollution, due to chemicals.8
While cotton is a natural fabric, it is also known as the world’s dirtiest crop. Cotton production requires around 19 million tons of chemicals annually.9 The pesticides alone are toxic enough to be classified as hazardous by the World Health Organization.10
“While the chemical used on a textile might not in itself be dangerous, over time it can break down into its toxic ingredients. So that ingredient – whether it’s formaldehyde in no-iron trousers or an amine in a dyed shirt – might poison garment workers, then contaminate the local community, and then, after a brief sojourn as a harmless performance substance on your fashion, show up again to be breathed in or absorbed by your skin in small amounts, day after day.” -Alden Wicker, To Dye For11
Photo by Greg Rosenke on Unsplash.
Zero Discharge of Hazardous Chemicals (ZDHC)
After a Greenpeace investigation, almost forty global fashion brands, large chemical companies, and textile manufacturers got together to address the harmful chemicals in fashion and fashion sustainability. They formed ZDHC – Zero Discharge of Hazardous Chemicals. Continually moving the industry forward, they published a list of chemicals that members agreed not to use. “That’s good not just for workers and communities where clothing is made but for shoppers, too. If a chemical is not used at all during manufacture, then it probably won’t show up on the final product,” wrote Alden Wicker in To Dye For.12 Today ZDHC has over 320 signatories from across the industry including brands, suppliers, and solution and chemical suppliers.13
“When it comes to chemistry, we’re all connected. And I mean that literally, not in a woo-woo way. What goes in at the front end at these wet processing facilities not only gets dumped out the back of dyehouses, it can end up in our closets, on our skin, and in our washing machines.” -Alden Wicker, To Dye For14
Dyes
Most dyes are synthetic, meaning made from chemicals and fossil fuels. Synthetics are popular because they dye vibrantly and retain their color. However, many of these dyes contain harmful chemicals. Azo dyes, the largest category of dyes, are carcinogenic and are restricted in the state of California and the European Union.15 In addition to the textile and leather industries, manufacturers also use Azo dyes in food, candy, pharmaceuticals, and cosmetics.
Other synthetic dyes contain heavy metals such as mercury, lead, chromium, copper, and chemicals such as benzene. All get into bodies of water and harm both the environment and human health.16
“There is a joke in China that you can tell the ‘it’ color of the season by looking at the color of the rivers.” -Orsola de Castro, fashion designer and activist17
Photo by Claire Abdo on Unsplash.
Example: Indigo
Indigo is a good example. Almost all of the denim we wear is dyed with synthetic indigo. Synthetic indigo is made of ten chemicals, including petroleum, benzene, cyanide, formaldehyde, etc. All are toxic or harmful to humans. The chemicals are cheaper to buy than paying a farmer to grow crops from which to harvest dyes.18
The Chinese manufacture most synthetic indigo today, and they use a chemical called aniline. It is a likely human carcinogen. “Recent reports indicate that two-thirds of aniline residue winds up in wastewater, lakes, rivers, and other waterways; on workers; and in the air that workers breathe.” The remaining third is embedded in the denim clothing sold in stores.19
Natural Dyes
Natural dyes made from plants, seeds, and fruit don’t pollute water, but many still require the use of chemical mordants (substances that bind the dye to the fabric). They can also use a lot of water. Some companies are developing dyes that use 95% less water, as well as dyes that are recycled by reusing the same water and chemicals over and over again. Another process pulverizes leftover textiles, turning them into pigment powder, and using them as dyes.20
Solution Dyed Products
Synthetic fabrics that are ‘dope dyed,’ meaning solution dyed, means the synthetic fibers are colored by adding dye to the polymer before forming the fiber. It’s also known as spun dyeing. This eliminates the need for disperse dyes. Solution dyed textiles are “more sustainable because they use less water and produce less wastewater, and they are less likely to release dye when you wear them.”21
Photo by Megan Lee on Unsplash.
Shoes
“When we think about sustainable fashion, we tend to overlook footwear, but the reality is that shoes are undoubtedly one of the most environmentally impactful elements of our wardrobes. Around 25 billion pairs of shoes are made each year – close to 70 million every single day.” -Sophie Benson, Sustainable Wardrobe22
The footwear part of the fashion industry has major environmental impacts. According to Elizabeth L. Cline, “it’s responsible for 700 million tons of carbon emissions per year, the equivalent of burning more than 765,000 pounds of coal. Many of the components in our shoes, from synthetic rubber to chrome-tanned leather, don’t biodegrade and are difficult or impossible to recycle; some are made of toxic building blocks. Shoes, even cheap ones, can and should be made with more sustainable, non-toxic, and recyclable or biodegradable materials.”23
The footwear industry uses a lot of plastic for coatings, foam soles, laces, and other components. Vegan leather is usually plastic. “Some shoes comprise 65 parts…the more components and the more different materials used, the more difficult a pair of shoes is to dismantle and recycle…As many as 95% of shoes go to landfill at the end of their life.”24
What You Can Do
Buy higher quality shoes and find a cobbler to repair them as needed.25 This is better for the environment and more economical over time. Cobblers can replace soles, remove scuffs, repair buckles, snaps, zippers, and straps, and replace high-heel tips. Some can even darken the color of leather, stretch leather shoes to a slightly bigger size, and also repair and condition leather jackets and handbags.26
As consumers, we can do our part by buying more durable shoes whenever possible, and taking good care of the shoes we already own.
Recycled Fabric is Available
Some companies are trying to help the textile industry change by recycling textiles and making new cloth from them. Clothing producers can use waste from the scraps from factory floors or the leftovers that brands often burn or shred.27
A company named Evrnu takes old garments and textile production waste with high cotton content and recycles them into new fiber for cloth. Evrnu produces 80% less greenhouse gas emissions and uses 98% less water than virgin cotton. The company eliminates up to one-third of all garment waste, causes zero deforestation, and requires no farming.28
Worn Again Technologies is a company that has developed a chemical process that “converts textiles containing polyester and cotton back into circular materials.” This offsets CO2 emissions and diverts material away from incineration and landfills.29
Reverse Resources “hosts an online marketplace that connects fabric factories and fashion designers who want to use leftover material to make clothes.”30 ECONYL uses nylon from used carpets, old fishing nets, and fabric scraps to recreate nylon items, such as clothing, carpets, and furniture items.31
Other companies, such as Patagonia, are trying to do the right thing by using recycled plastic bottles to make them into fibers for their product lines. But now many companies are mimicking this practice and the less ethical ones are “buying new plastic bottles to make polyester textile fibers that can be called ‘recycled.'”32 As always, be aware of what you are buying.
Photo by Burgess Milner on Unsplash.
Demand More From the Corporations
We should all demand that corporations be transparent and honest about their effects on the environment, as well as their sustainability efforts. “Few companies, both outside the fashion world and particularly inside of it, seem particularly eager to share the environmental effects of what they do because usually they are bad.”33
Many companies have a sustainability page on their website. But sometimes these are no more than public relations pages created to sway consumers into thinking the company is doing great things for the environment. “Unfortunately, these pages usually contain little or no specific information about how the company’s products are actually made,” explained Tatiana Schlossberg. They ensure transparency in their supply chain but provide no evidence or explanation of what that means.
“I shouldn’t have to find out which brand of jeans uses the least amount of water; the brands should be more transparent and tell us how much water they use, and then use much less. They are the ones who are making money from our choices, and we should not support those who don’t at least tell us what they’re doing.” -Tatiana Schlossberg, Inconspicuous Consumption34
If you’re not sure about a company’s environmental commitments or have specific questions about how something was made or chemically treated, ask the company via email, contact page, or phone. Elizabeth L. Cline wrote that “a responsible brand will make it easy to get in touch with them and will respond to your queries.”35 Further, they will be clear in their response and you’ll be able to tell if it is a stock response or a true response. If a brand turns out to be unethical, you can decide to shop elsewhere.
Remember the Human Factor
When purchasing new clothes, pause and reflect on the humans who sewed the clothes. Are they being treated well, paid well, and working in a safe environment? These days, with profits at record highs for many industries, companies have zero excuses for not caring about the workers.
Most brands contract out for production, and contractors often subcontract the work. This is where the sweatshops come in. “When caught, the brands often claim they had no idea their ‘approved’ contractors were subcontracting to sweatshops. Subcontracting is endemic in the apparel industry, creating a fractured supply chain in which workers are easily in jeopardy.”36 The right to subcontract is part of the negotiated contract, so it doesn’t seem likely that companies don’t know about the subcontracting.
David Weil, Dean of the Heller School for Social Policy and Management at Brandeis University, wrote that today, fashion executives “dictate everything they want in their supply chain to an incredible degree…they will send back an order when the dyes aren’t right – they monitor that precisely. But somehow it’s unreasonable to make sure that there is adherence to fire emergency escape rules, and you aren’t operating in a building like Rana Plaza.”37 Companies must do better. I’ve included a list of organizations below that support textile industry laborers.
“Ultimately, brands are responsible for their massive exploitation of garment workers—creating massive profits for only a handful of billionaires and environmental harm to the planet. But added together, people still have significant power to hold these companies accountable as consumers and push for legislation as citizens.”38
Our Role
In the end, we are all responsible. But as consumers, we don’t have to tolerate the poor actions of these huge fast fashion companies. Shop less, buy second-hand, and take care of the clothes you have. If we all commit, we can make a huge difference. Ask questions, demand transparency, and don’t purchase items from companies that don’t provide clear answers. There’s so much clothing in the world that we could clothe everyone and then some. We have so many choices when it comes to clothing!
Last, learn all you can! Knowledge about environmental problems is the key. Thank you for reading, please subscribe and share!
Support the work of these organizations:
Asia Floor Wage Alliance
The Awaj Foundation
Clean Clothes Campaign
Fair Wear Foundation
Fashion Revolution
The Garment Worker Center
The International Labour Organization
Labour Behind the Label
No Sweat
The Or Foundation
Remake
The Solidaridad Network
Workers Rights Consortium
“It’s important that we amplify what garment workers are demanding and support the people who make our clothes by spreading their message and holding brands and the people in charge to account.” -Sophie Benson, Sustainable Wardrobe39
bluesign: This organization sets standards for chemical usage in textiles.
Fair Wear Foundation: a non-profit organization whose mission “is to see a world where the garment industry supports workers in realizing their rights to safe, dignified, properly paid employment.”
Article, “10 More Sustainable Sandals Like Birkenstocks You’ll Love,” by Isobella Wolfe, goodonyou.eco, August 24, 2023. I’ve been wearing Birkenstocks for 20 years because they support my feet and back and are just about endlessly repairable. However, Birkenstocks aren’t very environmentally friendly. Article, “How to Recycle Your Used Hiking Shoes,” by Jeff Podmayer, thetrek.co, January 18, 2021.
Sorry, that’s not what this website is about. But I invite you to read on and rethink this crazy annual shopping ritual.
First, what is Black Friday? It’s the day after Thanksgiving, regarded as the first day of the traditional Christmas shopping season. Retailers offer specially reduced prices on all kinds of items. I’ve linked an article about its history of it in the footnotes.5But now sales extend beyond Black Friday and into Cyber Monday. The 2022 sales were record-breaking, despite the recession. The sales on Black Friday were $9.12 billion, and $11.3 billion on Cyber Monday. That’s so much money!
“America is back…We are once again spending money we don’t have on things we don’t need to give to people we don’t like.” -Stephen Colbert, joking that this was proof that the economy had recovered.
Photo by Dieter de Vroomen on Unsplash.
What has Black Friday turned into?
A chaotic mess of stampeding people who act selfishly and just plain mad. I personally have never participated in the madness because I don’t like crowds enough to save a few dollars. It’s just not for me. And I felt that way before the videos of trampling were captured. Here’s a news report featuring the madness I speak of:
The following video from 2010 is one of the worst I found, where people were trampled and injured.
And if you want more, there’s a link to an entire article dedicated to the nastiness that occurred on Black Fridays in the footnotes.6 Don’t forget that during the 2008 financial crisis, a Walmart employee was trampled to death on Black Friday.
The Materialism of it All
This year, please rethink this whole extravaganza. Why are we doing this to ourselves? Why do we participate in the madness? To save some money? To get another diamond for your spouse? The “hottest” toys for your kids? The newest washer and dryer? It’s mass-marketed materialism at its best. I mean, worst. And it’s just STUFF.
You don’t have to be minimalist to reject this entire mess.
We all have the desire to see our children squeal with delight when they unwrap their toys or see our spouse tear up over a thoughtful gift. And most of us do need to save money. So don’t feel guilty about having participated. Just think through what you plan to buy. Having a plan will save you from impulsive purchases, stress, and maybe even chaos.
If you’re striving for plastic-free, zero waste, or minimalism (or all 3!!!), then you’ve really got to think through the whole holiday insanity of gift-giving anyway. Does your wife really need a bigger diamond wedding ring? Or does she cherish the one you gave her when you proposed? Does your child really need the newest plastic toys wrapped in plastic cellophane that then gets wrapped in plastic-coated wrapping paper with plastic tape? Will your washer and dryer last a couple more years?
If you really just want to save money, how about just shopping less? Think about the impact you’ll have not only on the environment but also on your own pocketbook. Here’s a video from The Story of Stuff Project about Black Friday:
Think outside the box this year.
How about gifting experiences? Think museums, aquariums, hotel packages, airfare, theater tickets, movie tickets, or zip-lining tickets. How about gifting someone a day trip to the spa or a massage package? How about a photography package for your family? Does your son or daughter really want to go to Six Flags next summer? Now’s a good time to buy those tickets.
There are lots of other physical gifts you can give too.
What about a nice plant for your friend who has a garden? Or a cousin who loves houseplants? Does your Mom just love scented bar soaps? You can buy naked soaps (meaning no packaging) in many places these days, including in the Southeastern U.S. Does your brother love Jelly Belly jellybeans? Consumables are always good gifts. People used to give bread as a housewarming gift, why can’t we do that for Christmas? You can even give the gift of beer or wine – I don’t think anyone will want to return those things the day after Christmas.
There are always non-profit gifts, donating to a good cause in someone’s name.
Is there an animal lover in your life? Donate money to their local animal shelter, or to an organization that provides animal therapy to people. Does your Dad really want to help victims of natural disasters? Donate to the appropriate non-profit in his name. Does your neighbor love trees? Plant one in their honor through the Arbor Foundation. Does a friend really want to help people in developing countries? Donate to a cause in their name. (Of course, make sure you are donating to a legitimate organization, it usually just takes a little research).
If you’ve got a friend who is into environmentalism or wants to go plastic-free / zero waste / minimalist, how about a book on one of those topics? I’ve got a list that you can start with. I also have a list of children’s books on topics related to environmentalism, wildlife, the ocean, etc. There are so many more out there too; those lists just feature the ones I’ve personally read.
Photo by rawpixel on Unsplash.
What to do if you do get impulsive
You can always return unwanted items. But there are other options if that’s not possible.
Use unwanted items for that ridiculous Secret Santa routine your office insists on participating in every year. Bought extra children’s clothing or an extra children’s coat? Donate it to a local charity. In Chattanooga, the Forgotten Child Fund’s Coats for Kids annual drive is around the first week of December. Did you buy too many toys for the grandkids? How about donating them to Toys for Tots? Churches, thrift stores, homeless shelters, schools, even some daycare centers are always needing items.
Bought too much wine that you intended on gifting? Bring it to a friend’s house when they’ve invited you over for dinner. Enjoy. Especially if it has a natural cork instead of a plastic one.
Stay home on Black Friday
Don’t shop on Black Friday. Stay home, go hiking, or just spend time with people you love. Black Friday is also National Leftovers Day. You and your kids or friends can harvest the leftovers into casseroles, sandwiches, soup, or quiche. As Bea Johnson wrote, “What better way to offer gratitude and celebrate family than to spend the day making soup rather than at the mall elbowing other consumers to try to get the best deal on a TV.”7
Let’s have a peaceful and safe holiday season. Remember, the stuff isn’t what’s important. The people in our lives are. Let’s give them the best gift of all this year: our love and company.
Happy Thanksgiving, and as always, thanks for reading.
