Discussing Plastics, Paper Towels, and the Journey to Living Thoughtfully with Eve O. Schaub, author of Year of No Garbage

Underwater image of fish swimming near floating plastic trash.
Photo by Naja Bertolt Jensen on Unsplash.

After reading the new book, Year of No Garbage: Recycling Lies, Plastic Problems, and One Woman’s Trashy Journey to Zero Waste, I had the pleasure of interviewing author Eve O. Schaub. She was fun to speak with and very passionate about the subject matter. I loved the way our conversation flowed between funny and serious.

Seriously, she’s great to talk to. She’s very relatable, enthusiastic, and extremely knowledgeable. She explains complex matters in an honest and open way. We’ve all experienced conundrums with garbage and recycling at times, some of which have no resolution. She makes the reader understand that we aren’t alone in this. Plus, the book is quite an entertaining story!

The Beginning

Schaub has written three books within this paradigm: Year of No Sugar, Year of No Clutter, and Year of No Garbage. I wanted to know how it all started and how it transpired from No Sugar to No Clutter to No Garbage. She had seen an online talk by a pediatric endocrinologist, Dr. Robert H. Lustig, who associates sugar with many of the most common western diseases. “I was captivated by this. I mean, I’m not in the habit of sitting around and watching 90-minute medical lectures,” she laughed. But she found that his findings made so much sense. “It was like I had been given a new pair of glasses. I saw the world in a completely different way.” Schaub decided to make this a writing project. “What could be more important than the health of our families and the food that we put on our table?”

What would it take to eliminate sugar? Schaub thought that it couldn’t be that hard, so she convinced her family to live for one year without consuming added sugar, with a few exceptions. She drew inspiration from authors, such as Barbara Kingsolver (Animal, Vegetable, Miracle: A Year of Food Life) and Morgan Spurlock (Super Size Me), who created a set of rules for a specific period and then reported on it. As she would come to find out, it is actually very difficult to eliminate sugar because it’s in everything.

After finishing her first book, Schaub said Year of No Clutter felt like a very natural next project. She stated it was more of a personal project for her because the root of the clutter in her home was her. “As the self-confessed polar opposite of Marie Kondo, I spent a year confronting my inner hoarder and wrote a book.”1 This journey led to the idea of Year of No Garbage.

Large, full yellow dumpster with all kinds of trash and debris.
Image by Nathan Copley from Pixabay.

No Garbage

The idea of garbage and what happens to it had captivated Schaub since childhood. Trash is a given thing in our culture, and most people never give it a second thought. “Trash is like weeds. Right? Weeds are only plants that are in the wrong place…that’s the same with trash. There’s no such thing as trash, it’s just whatever we say it is. It’s in the wrong place, it’s inconvenient, we don’t know what to do with it,” she said.

What’s more impressive is Schaub did this during the first year of the COVID-19 pandemic. While many actually found it significantly harder to have less trash that year than any other, her family managed to do it by following a pre-established set of rules. She said it was a good distraction during a time when we were forced to slow down, and she felt it provided a good opportunity to reset and rethink.

“I kept trying to remind myself that the very fact that trying to live without garbage is super difficult—and at times virtually impossible—was the whole darned point: if it were easy there wouldn’t be much to write about, and everyone would probably already be doing it, and the earth would be a happier, less trashy, more equitable, less cancer-filled, less disaster-prone place. The End.”2

Trash symbol, outline of person in white paint throwing paper in a trash receptacle, black background.
Photo by Gary Chan on Unsplash.

Plastics

Plastics are the hardest type of garbage to deal with, and there’s so much of it. Schaub acknowledged that it’s nearly impossible to avoid buying food without plastic packaging. “You’d have to live in a cave and grow all your own food in the ground, and drink from a stream. I mean, that’s how hard it is…That’s how ingrained it is.” But if we know this, we can work to turn off the plastic tap and think about ways to use less.

Most people don’t realize that plastic is made from oil and chemicals. Big Oil is openly planning to triple its plastic production by 2050. “And they’re proud of it!” Schaub exclaimed. “Do we need three times the amount of plastic in our lives than we already have now?! No, I don’t think anybody thinks that. But they are looking for new markets. They’re trying to increase profits, especially in the wake of people buying [and] turning to electric cars, for example. They’re going to be selling less oil in other departments because of environmental initiatives.” Capitalism drives everything in our culture, and Big Oil is one of the most aggressive industries. Those are the forces we are up against, she said.

“The plastic waste crisis is horrible, but it’s not your fault. It is the fault of forces that are beyond each individual person’s control. This is corporations. This is Big Oil.”

She mentioned that personal responsibility is not the sole solution, but that awareness is the key. Films such as The Story of Plastic, which highlights the global problem of the people whose lives are negatively affected by our waste; videos of a sea turtle with a straw in its nose; and images of dead albatross with stomachs full of plastics are disturbing. But they are powerful because they raise awareness.

Dead Laysan Albatross with plastic at Harbor Sand Island, Midway Atoll.
Dead Laysan Albatross with plastic in its stomach at Harbor Sand Island, Midway Atoll. March 31, 2015. Photo by Forest and Kim Starr on Wikimedia, Creative Commons license (CC BY 3.0 US).

Recycling

Single-stream recycling is a lie, especially when it comes to plastic, the author acknowledged. Knowing that the plastic recycling rate is only 5% is crushing, because people try so hard to do it properly and follow the rules. Yet, most plastic is landfilled. “Every other material has a place to go and has a way to break down. Or be made into something new.” Schaub said that after five decades of recycling, “five percent is the best we can do?!? That’s shocking.”

Single-stream (curbside) recycling often collects plastics with RIC numbers 1-7. But most of those (#3-7) are not recycled and end up in developing countries. “If I know that my plastic is being shipped to Malaysia and Myanmar and Thailand, I’m going to be hesitant to put it in recycling at all because I know that that’s the system in place,” she explained. “These are our plastics that are being shipped across the sea to litter the landscapes of developing nations that do not have the infrastructure to deal with it. You literally have children playing in our waste plastic. And the list of countries is long…these people are living in our trash plastic…this is an environmental justice issue. This is racism.” We have the impression that we are doing a wonderful thing when we put plastic in the recycling bin instead of the landfill, but that is unfortunately sometimes false.

“In the name of recycling, countries around the world are suffering.”

Smiling child garbage recycler in Saigon, holding a bag with cans from companies like Coca-Cola.
Child garbage recycler in Saigon, holding a bag with cans from companies like Coca-Cola. Photo by etoile on Flickr, Creative Commons license (CC-BY 2.0).

The Role of Corporations and Industries

I asked Schaub: “How do we get these corporations to do the right thing? Because at every turn, like you talk about in your book, they’re looking for a new stream of revenue. How do we get them to stop?” Schaub responded, “Well, they won’t stop, because financially, it doesn’t make sense for them to stop. So we can’t really turn to the corporations too much. I mean, we can try.” But they are always going to put profits first. For example, Coca-Cola has been making environmental promises for decades. But they don’t actually fulfill those promises, “because there’s no sheriff in town,” she said. There are no entities that make sure companies fulfill their promises when it comes to plastic and other environmental endeavors.

“We need more transparency…we need to have a sheriff.”

Schaub observed that industries often put the responsibility on the consumer, in that we shouldn’t buy those things, or that we don’t recycle properly. But it is the industry that should be making better products. “There are a lot of parallels between plastic and sugar, actually. It all comes down to something that’s cheap and it’s easy and it’s convenient and that’s why it’s everywhere, in the case of both of those things…The industry does not have an incentive to do better.” There is an illusion of choice for the consumer as well. There may be 30 types of bread at the supermarket but only one of them will not have added sugar in it. The same is true with plastic. “Try buying cheese without buying plastic. It’s incredibly hard!” Schaub is right – I’ve never been able to buy plastic-free cheese, anywhere.

“Personal responsibility is very important, [and] personal awareness. But if I go buy a bamboo toothbrush and a shampoo bar, that’s good, but it’s not going to fix the overall systemic cultural problem that we’re encountering.”

Legislation May Be the Most Important Focus

Schaub says turning to legislation is perhaps more important than asking corporations to change. She said that proposed bills such as The Break Free from Pollution Act and the United Nations Plastic Pollution Treaty, as well as state and local legislation, show us progress. There are plastic bag and plastic straw bans where she lives, and there is even a charge for paper grocery bags in Vermont. “This is the low-hanging fruit. You have to start somewhere,” she said. (I didn’t tell her that my state, Tennessee, has a law banning bans on plastic and polystyrene containers.) The hope is that more states and municipalities will do the sensible thing. “The more we ask, the more available it will become.” Asking puts in your vote as a consumer!

Diet Coke bottle floating in water.
Diet Coke plastic bottle floating in a body of water. Image by Andrew Martin from Pixabay.

Toxic Chemicals

Plastic packaging is often full of toxins that can leach into many things, including food and beverages. “Avoid plastic packaging especially when it comes to food whenever you can. And definitely do not heat your food in plastic,” Schaub said. Don’t put plastic in the dishwasher because the heat releases the toxic chemicals in plastic, and most of the time we don’t know what’s in those plastics.

“It’s amazing to me that when you go to the supermarket, and you buy a food product, they have to tell you what’s in that food…But nobody has any obligation to tell you what’s in the packaging. That’s another instance of where we assume that ‘well, this has to be safe,'” she said. But they may not be! There are so many chemicals and the formulas are often proprietary and secret. “Plastic and food need to stay way the heck away from each other, as much as possible.”

“It’s one thing when you’re talking about ‘the ice caps are melting and the polar bears are starving,’ and nobody likes that – that’s bad! But when you start putting toxic chemicals into my body, suddenly I’m paying even more attention…or, when you’re talking about putting those same chemicals into the bodies of my children…I think that’s probably what it’s going to take, is for people to start understanding that connection between plastics and our health, and all the negative effects that can be correlated. The same thing with sugar. When you start connecting the dots, it’s very alarming. And of course, sugar and plastic are so often used in conjunction, from candy bars to all the soda, it’s like they are best friends!”

Box with variety of plastic-wrapped candy bars.
Most candy bars are wrapped in plastic. Photo by Denny Müller on Unsplash.

Avoiding Garbage Changes The Way We Purchase

I asked Schaub what items she’d stopped buying because of Year of No Garbage. She laughed, “I had quite a love affair with paper towels. I was the person who went to the supermarket every week and bought the largest bale, like a hay bale, of paper towels.” She explained that sometimes the large bales have individually plastic-wrapped rolls in addition to the outer plastic wrap. “Horrible! But I realized that there were so many times that I could avoid using paper towels very simply, by just having dish towels on hand…or I’ve got rags that I’ve made from cutting up really old towels or sheets. That’s what I use for cleaning now…and I get a great sense of satisfaction out of that…I have incorporated [it] into my life, it’s part of my routine now. So now I just do it without even thinking about it. It does take some effort to set up a new routine. And there is discomfort in that.”

But it was manageable. And she still uses paper towels but significantly less. “I went from going through a hay bale of paper towels every week to now, I buy one roll at a time, and I’ll have it for weeks.” If you don’t want to use a certain item, like paper towels or sugar, the best thing to do is to avoid bringing them into your home. That will automatically discourage use.

Avoiding Plastics

Schaub and I agree that it’s best to avoid plastics whenever possible. And when you do have to buy something with plastic, it’s almost better to put them into the landfill than to try to recycle them. “I feel like that’s a much more honest approach. If I have something that’s going to go to the landfill, I’m just going to put it right in there and accept that’s the only thing that can happen to this piece of plastic…but knowing that will now cause me to be ever more vigilant to try and avoid buying that product,” she said.

For me, that has been items such as bottled shampoo, plastic straws, and plastic shower curtains. Once I became aware of the problems with those things, I stopped bringing them into my home. We switched to shampoo bars and have never reverted back to liquid shampoo. We don’t need a straw for most drinks; when we do, we have metal straws. And though I’ve had my trials and tribulations with fabric shower curtains, I have not had a plastic one in the house for 10 years. As for paper towels, I also use very few and the ones I purchase are plastic-free.

Year of No Garbage book cover

Normalizing Environmental Actions

I was telling Schaub that I routinely keep two clean glass containers in my car with my cloth shopping bags. This way, if I’m at a restaurant and want to take my leftovers home I can do so without having my food touch toxic Styrofoam (polystyrene). But while bringing your own bags to the supermarket is common now, bringing my glass containers to a restaurant is still kind of weird to people. She affirmed, “I think this is all about normalizing it, right? If somebody is standing next to you when you go and use that container at the butcher or the restaurant, they see you doing that and they go ‘Huh! That’s interesting.’ And it starts the process of becoming more normal. And that’s a wonderful thing we can do. We’re not just helping ourselves, we’re progressing this whole idea forward.”

“Awareness is the beginning of all meaningful change.”

Glass container with bamboo lid, white background.
Glass container with bamboo lid from IKEA.

Living Intentionally

Schaub said that all three projects permanently changed how her family lives and consumes in the world. This is because they can’t ‘unknow’ the information they’ve learned. She also liked the symmetry of the three projects because she felt like her family came full circle. “We started with the things that we put into our bodies, and then I focused on the things we bring into our homes, and then lastly I focused on the things that we’re putting into the environment, which, guess what – spoiler alert – because they’re in the environment, they’re now coming around and going back into our bodies as well. And so now we’re finding microplastics in foods because it’s in the dirt! It’s in the produce! It’s in the tap water and the bottled water! These microplastics don’t go away…[plastic] never breaks down.” It turns into microscopic plastic pieces. “But it’s still there, and that’s the stuff that’s going into our bodies as well as into the environment,” she maintained.

Our culture is so busy but when we slow down, we can be more thoughtful and more intentional, including with our resources. She wrote, “As it turns out—and I’m as surprised as anyone about this—living No Sugar, No Clutter and No Garbage all led to the same place: living thoughtfully…Being thoughtful about your space, your resources, your food, where the objects of our life come from and where they all go; devoting the time to put those ideals into practice: getting objects to people who will love and use them, recycling and reusing, cooking as much as possible from basic ingredients.”3

Cardboard sign with black painted letters with sky in background: "All You Need Is Less."
Photo by Etienne Girardet on Unsplash.

Read Year of No Garbage

Schaub’s goal is to spread information and provide people with more information so that they can incorporate it into their lives in a way that makes sense for them. She said that some people read Year of No Garbage and find it an entertaining story. For other readers, it might change everything about the way they shop and discard and recycle. She doesn’t want people to feel shame because guilt isn’t going to make anything better. These are urgent issues and we need to come together. Her book incorporates these ideas, so be sure to check it out!

If you are interested in purchasing Year of No Garbage or any of Schaub’s other works, you can find links on her website.

Read my book review, and please share and subscribe!

 

Additional Resources:

Book, Year of No Garbage: Recycling Lies, Plastic Problems, and One Woman’s Trashy Journey to Zero Waste, by Eve O. Schaub, Skyhorse Publishing, New York, 2023

Video, “Sugar: The Bitter Truth,” Education, Dr. Robert H. Lustig, Osher Center for Integrative Medicine, May 26, 2009.

Documentary, “Fed Up,” 2014.

Video, “Plastic Straw Removed From A Sea Turtle’s Nostril (Short Version),” The Leatherback Trust, August 13, 2015.

Website, About The Story of Plastic film.

Footnotes:

Book Review: Year of No Garbage by Eve O. Schaub

Year of No Garbage book cover

“Trash is America’s number one export.”

I recently had the pleasure of reading Year of No Garbage by Eve O. Schaub. The book is a great source of well-researched information regarding the huge problems surrounding our waste crisis. I found myself laughing out loud at the many humorous and relatable stories, which help make very real topics like plastic pollution feel more approachable. Especially when those topics can be so complex and depressing!

Overflowing 'Litter' bin with trash piled in front of it, a crowd of people in background.
Photo by Paul Schellekens on Unsplash.

“Our garbage is everywhere, all around us, in our very bodies, and we don’t even realize it. Microplastics have been found in humans’ blood, lungs, the placenta of unborn children, and, most recently, breast milk.”

Garbage is a Problem For Everyone

Garbage doesn’t go away, it just goes somewhere else.

Even the most extreme environmentalists and zero-wasters have found objects for which there is no way to upcycle, recycle, or reuse. Nobody knows what to do with them, so they must go in the garbage. Many environmentalists often don’t talk about these types of items, but Schaub puts those stories front and center.

For example, in Year of No Garbage, she included a hilarious story about a Styrofoam-filled beanbag that her cats had peed on. There was no saving or repurposing it so she had to trash it. Her husband thought her blog readers would ‘crucify’ her for having something like this that was dumpster-bound. But she thought this was the point entirely! “I mean, I have to talk about this, right? This is what the whole thing is about. I mean: look at this. Things like this should not exist.”

The stuff – meaning the plastics and Styrofoams and disposables – pervades every part of our lives. It is almost impossible to not come in contact with them constantly. In fact, Shaub tried just going a single day without touching plastic and found it nearly impossible. That is, she had to avoid the toilet, the soap dispenser, her cell phone, pen, computer, yoga mat, light switches, etc. “I couldn’t drive anywhere, because cars are 50 percent plastic. This was probably just as well, because I also couldn’t wear my glasses.” Even books and magazines often have a plastic coating on the covers. On her blog, she commented:

“I still hate plastic and everything it is doing to us, but this impossible day gave me a newfound understanding of what we are really up against. Who knew that in only a few short decades our society could have so thoroughly encased ourselves in mysterious plastic chemicals, to the point that doing without them immobilizes us? Recently I had happened upon an article in the New York Times, ‘Life Without Plastic Is Possible. It’s Just Very Hard.’ I beg to differ—and I speak from experience.”1

Black garbage bag sitting in front of a door next to a pair of slip-on shoes.
Photo by Sven Brandsma on Unsplash.

Recycling 

One way the author attempted to reduce her family’s garbage was to recycle everything she could. But this wasn’t easy as just throwing it in a blue bin. One of the chapter titles, “I Become the Sherlock Holmes of Recycling . . . or at Least Watson,” referred to the vast amounts of research it took to recycle many items. “There are so many things about recycling that we just don’t know, that prevent us from doing it correctly and efficiently, and I was pretty much spending every waking moment trying to figure them all out.”

Plastic’s rate of recycling used to be just 9%, but has fallen even lower to between 5 and 6 percent. And that’s typically only plastics with a resin code of 1 or 2. The rest is often shipped off to other countries, where they often do not have the infrastructure to deal with these plastics. “No matter what your garbage service provider is telling you, numbers 3, 4, 6, and 7 are not getting recycled.”

Schaub noted that recycling programs are flawed and often don’t work. That includes everything from single-stream/curbside to extreme recycling programs like TerraCycle. “But that doesn’t mean I’m giving up. What I am giving up on is the myth of personal responsibility…it took me an entire year of looking and asking and researching to finally accept what so many have long suspected…Plastic recycling does not work. Extreme ‘recycling’ programs are not trustworthy.” She wrote that legislation (with enforcement) regarding plastics, chemicals, and waste will be what makes the most difference. That is how we can get corporations to make better products and packaging, as well as use less toxic ingredients.

“Before the Year of No Garbage, did I love that I could buy a package of lovely, sealed, organic ground beef at the supermarket that would keep good for much, much longer than other, mere mortal organic ground beef? Of course—it’s convenient and efficient. It reduces food waste and saves money. Longer shelf life probably even made my supermarket more likely to carry organic meat in the first place. But where Intergalactic Space Plastic reduces waste of food, it creates waste of something arguably even worse: permanent, forever garbage. At least wasted food, if composted, can degrade back into the environment.”

A seagull at a body of water with trash in its mouth.
A seagull with trash in its mouth. Photo by Tim Mossholder on Unsplash.

Garbage Reduction

There are so many things that most of us absent-mindedly throw away because we don’t know what else to do with them. This book teaches us to think about trash differently – whether we recycle, give items a second life, or avoid buying certain items in the first place.

Schaub’s family was able to greatly reduce their garbage, mostly by paying closer attention to what they bought. They made incremental changes, such as “eliminating paper towels, instituting a burn pile for small and unrecyclable paper, collecting wine corks and plastic caps to donate for school craft projects, composting all food scraps (not just some),” collecting plastic film for the bin at the supermarket, washing and recycling their aluminum foil, and avoiding the purchase of disposable items as much as possible.

Schaub recommended not using garbage bags. “Garbage bags are black holes, I realized. They encourage things to be thrown in them, things we’d rather not think about or deal with. Not having a bag in the bin means no messy organic material (which should really all be going into the compost anyway) but it also means, when I empty it, that’s one more time I think about my garbage and what it is composed of.” She uses pet food bags to bring trash to the dump.

“Instead of that ninety-six-gallon trash bin we used to fill each and every week, today we fill one-half of a kitchen-sized garbage bag every week, always composed pretty much entirely of single-use plastic food packaging that I couldn’t figure out how to avoid. We have gone from 96 gallons of trash per week to 9.”

Three waste bins in green, red, and yellow: Compost, Waste, and Recycling respectively.
Photo by Nareeta Martin on Unsplash.

Zero Waste Is Extremely Difficult

“There’s a lot of stuff out there masquerading as useful and sustainable, when it’s really just more stuff…As the Zero Wasters like to say, the most environmental purchase is the one you didn’t make.”

It is very difficult to go completely zero waste in our modern society. “Zero waste is a lovely idea,” Schaub wrote. But “the number of people who are both willing and able to genuinely go full bore zero waste under our existing system is so small as to be statistically insignificant. Which means, effectively, that even though it is technically possible, it is not realistic. And it’s not going to fix anything.” Fossil fuel companies are the biggest drivers of emissions and plastics production. They don’t have any plans to put themselves out of business.

But we have to keep trying.

“I’m not suggesting that just because personal responsibility will not solve the problems of garbage and plastic and climate change, we should all just throw in the towel. Forget it! Hand me that plastic straw! Turtles be damned! No. What I’m saying is that personal behavior changes are never going to be enough all on their own, because the forces at work are so enormous.”

Black trash can with trash items sitting on top of it and on the ground around it.
Photo by the blowup on Unsplash.

Intentionality

Schaub wrote that being intentional is key to making any great change, whether it is at home or through legislation. We can all do better if we know better. We can all become more intentional in our lives. This is one of the greatest lessons we can learn from minimalism even if we are not minimalists. She wrote:

“If the unexamined life isn’t worth living, it follows that living mindfully gives us purpose. I hope my kids will live life with a sense of curiosity about the world and our place in it. I hope that if something doesn’t seem right, they’ll know that blind acceptance is not their only option; that even if one person might not be able to solve the problems of the environment, global warming, racial and environmental injustice, we can start the conversation, change minds, reveal a wrong, by the simple act of slowing down and taking a closer look.”

Read the Year of No Garbage!

I highly recommend reading this book! It’s fun, interesting, and full of well-researched information and first-hand experiences. A Year of No Garbage resonated so much with me because I have run into many of the same roadblocks and situations with plastics and garbage. I have struggled with replacing my plastic shower curtain with non-plastic. It was difficult to find alternatives to take-out containers made from Styrofoam (polystyrene) because of their toxicity. I also stopped paying for garbage bags and now just reuse dog food bags or I upcycled my own from shipping envelopes.

Understanding some of the problems surrounding waste in our society is the key to being able to change it. Schaub wrote, “As I’d learned with our other two projects, even when you are supposedly ‘done,’ you are not done at all. In fact, in some ways, that is when the hardest work begins. After all, the whole point of the crazy year-long project is to change how we do things so dramatically that it changes us.”

I had the opportunity to interview Eve O. Schaub, and I look forward to sharing that with you in my next article! In the meantime, you can check out her blog. Thanks for reading, please share and subscribe!

 

Footnotes:

All quotes from this article are from Year of No Garbage: Recycling Lies, Plastic Problems, and One Woman’s Trashy Journey to Zero Waste, by Eve O. Schaub, Skyhorse Publishing, New York, 2023, unless otherwise cited.

Hefty EnergyBag Program

Hefty Energy Bag Program Starter Kit with informational card, orange trash bag, and plastic film.
Hefty Energy Bag Program Starter Kit, received October 21, 2022. Photo by me.

In October 2022, I received this Starter Kit in my mailbox (wrapped in plastic film). This program claims to be a solution for recycling all of the non-recyclable plastics that come into our daily lives. Items must be rinsed or cleaned first, of course, and they don’t accept everything. Items they will accept include yogurt containers, Styrofoam or polystyrene take-out containers, plastic packaging, plastic straws, and many others. For a full list please refer to the graphic below. They do not accept items that you can already recycle in your area, such as any plastics #1 and #2. They also do not accept #3 PVC plastics.

Hefty Energy Bag program mailer
Hefty Energy Bag program mailer.

The program admittedly sounded exciting, but over the years of doing this, I’ve learned to be skeptical. With this program, I could now recycle all my non-recyclable plastics with this mostly convenient Hefty EnergyBag Program and honestly, it felt too good to be true. So I started looking into it.  When I first looked up their website, using the QR code from the mailer, they did not include Tennessee – the closest was Atlanta, Georgia.

Screenshot of their locations from Hefty's website
Screenshot of their locations from Hefty’s website, captured on October 23, 2022.

I started by reaching out to them through their Contact Us page and asked why I received the mailer if the program wasn’t available in my area. A week later, they updated their website and responded to me. They said I could take items bagged in the orange bags to our local recycling center in Chattanooga, Tennessee. They sent the mailers out just a couple of weeks too early.

How does the program work?

Let’s break this down so we can understand how it works. I follow the order on the company’s mailer. This information is also available on their website.1

Hefty Energy Bag program mailer
Hefty Energy Bag program mailer.

#1: “Consumers must purchase Hefty EnergyBag product.”

The bags, which you must purchase at your own cost, cost about $10.49 per box of 26. This amounts to under $0.41 per bag. Seems cheap, but when compared to Hefty Strong Tall Kitchen Drawstring Trash Bags in the same size (13 Gallon ), those are about $0.18 per bag. That means these special orange bags are more than double the cost of regular trash bags. So right at the beginning, the company is shifting the cost to the consumers. Hefty makes many plastic products that you’re already paying for, so why aren’t they covering the cost of the bags if they really want to do the right thing?

#2: “Hard-to-recycle plastics get collected in the bag.”

Consumers are once again given the responsibility of not only collecting all the items into the special bags, but also understanding which items are and are not eligible.

#3: “Full tied bags can be dropped off at any of the designated recycling centers in the area.”

It refers to their website for locations. The bags are not collected curbside; they must be dropped off at a designated place. Where I live, I must take the bags to the recycling center. I’m not sure of the reason for this. While some people will participate, many residents won’t recycle anything unless it is picked up curbside. 

#4: “The normal recycling truck collects and delivers the bags to a local Recycling Facility (MRF) as a part of normal service.”

This statement is confusing since it seems like they mean the curbside recycling truck will pick it up as part of the normal service, but it means that the orange bags will be collected at the recycling center on a regular basis and taken to the MRF facility.

Buckhorn Mesa landfill in Arizona, image shows mountain of colorful trash and a bulldozer at top, clear blue sky in background.
Buckhorn Mesa landfill in Arizona, photo by Alan Levine on Flickr, Creative Commons license (CC BY 2.0).

#5: “Bags are sorted at the MRF and sent to a facility for use as valued resources.”

This is where the process gets muddled because our local Materials Recovery Facility (MRF) does not ship or sell plastics #3-#7. They landfill those materials. I’ve also read that most MRFs will not open and sort recyclables that are in plastic bags. Will they make an exception for the Hefty EnergyBag Program orange bags? I was curious to know if our local MRF, which is WestRock, has made a commitment to participate in this specific program, and if not, what will they do with the orange bags? I emailed Hefty (Reynolds Consumer Products is the parent company) with the following questions:

1) Your website indicates that these bags go to our local MRF for sorting. However, if our local MRF currently landfills plastics #3-#7, how do we know these items will get used for another purpose and not be landfilled?

2) Do you know if our local MRF is now participating in this Hefty program? Have they made a specific commitment for the Hefty EnergyBag Program?

3) Is it up to each individual MRF to decide what to do with the orange bags?

4) Have the MRFs preselected end-of-life partners (this term was extracted from your 2020 life cycle assessment)?

I wish I could include their response, but unfortunately, I have now sent this request 3 times and still have not received a reply.

More recently, I sent a list of similar questions to our local MRF, WestRock, but I have not yet received a response.2

#6: “The collected plastics can become an energy resource, feedstock for fuels or new products, or ground into smaller pieces to make new plastic building products and plastic lumber.”

Hefty indicates that these plastics can be reused to create energy, lowering our need for petroleum or new fossil fuels. On their website, under their header “PLASTIC WASTE IS MORE VALUABLE THAN YOU THINK,” they advertise that these plastics can be used for the following purposes:

      • Alternative fuel for manufacturing cement, reducing the need for natural resources like coal
      • Aggregate material for concrete blocks, plastic lumber, and other building products
      • New plastic products such as park benches, and Adirondack chairs
      • Feedstocks that can be refined into high-grade fuels or converted back into plastics

I wish plastic waste were actually valuable, because most of the time, it isn’t. Most plastics go to a landfill.

The above information came from a study that Reynolds Consumer Products commissioned, from the Sustainable Solutions Corporation, a company that helps envision and design sustainable solutions for companies. The “intended use of this study is to determine the environmental benefits of alternative end-of-life options currently utilized in the Hefty® EnergyBag® program compared to a traditional trash bag (Flex Bag) sent to landfill.” One of the main goals is “to create a more sustainable future by diverting this waste [from the landfill] and utilizing the material as a valued resource.”3

Full orange trash bag sitting on a street or sidewalk.
Photo from Rawpixel.com (CC0).

Does this mean the Hefty EnergyBag Program is a ploy?

Maybe. Hefty indicates that “the function of the Hefty® EnergyBag® orange bag is to serve as an alternative household waste bag to collect and divert difficult-to-recycle plastics from landfill.”4 A worthy goal, but I don’t know that it is actually happening. They are shifting the cost and effort to the consumer and the MRF. It also sounds like they are allowing the MRF to decide what to do with these items. However, most MRFs cannot sell “hard to recycle” plastics to manufacturers because there is just so much of it and it’s of little value.

In my area, I believe the Materials Recovery Facility (MRF) landfills the plastics that the Hefty EnergyBag Program collects. Perhaps that will change soon, and if it does, I will update this article! But it is worth asking your local MRF if they are participating in this program. Be direct and let them know you’ll be spending extra money on these bags and that you’d like to know if they are able to sort and sell or ship the materials.

Marketing (or Greenwashing?)

Hefty wants all of this non-recyclable plastic, including the plastics they manufacture, to stop going to landfills. So they paid for a study showing how these plastics could be used. But they themselves have nothing to do with the recycling or end-of-life use of these plastics. So, Hefty looks like they are doing the right thing, while earning more profits from selling the orange bags. They are not stopping plastic production at the source, even within their own company.

Is this just an excuse to justify the continued production of single-use disposable plastic products?

This is likely just a marketing campaign in order to increase their appearance of sustainability. If Hefty wanted to make a real difference, they would cover the cost of the bags for consumers, and/or cover some of the costs for the MRFs to do the extra collection and sorting. Even more, Hefty could have those plastics sent to them directly and they could reuse them in their own products.

I imagine it will be easy to spot these bright orange bags in landfills 50 years from now.

I hope this is helpful. Thanks for reading, please share and subscribe!

 

Footnotes:

Tap Water vs. Bottled Water

Last updated on October 30, 2022.

A glass of tap water next to a plastic bottle of water.
Image by Alexander Lesnitsky from Pixabay.

Now that I’ve terrified you about the contaminants in tap water in Part 1 and Part 2 of What’s In Your Water? you may be thinking about switching to bottled water. But which is better?

The short answer is that you are better off drinking tap water, despite the contamination problems we have in the United States.

Is Bottled Water Safer?

No. While there has always been a debate about whether tap water or bottled water is safer, the answer is that tap water is safer. Studies have discovered that most bottled water brands are from a tap water source. Some use distillation or reverse osmosis processes. But few are from actual springs or glaciers.

Tap water is always tested and the results are publicly reported. But bottled water is not necessarily held to the same standards. “Public drinking water facilities are required to test for contaminants each year and publicly disclose the results, while the bottled water industry is not required by law to disclose the results of its testing.”1

“Bottled water is not regulated by the EPA, which is responsible for the quality of water that comes out of your tap.” -Erin Brockovich2

Gallon bottle of distilled water,
Gallon bottle of distilled water; note that the source was “municipal water.” Photo by me.
Gallon bottle of distilled water, the label.
Gallon bottle of distilled water; note that the source was “municipal water.” Photo by me.

Cost of Bottled Water vs. Tap Water

Kitchen faucet with running water.
Photo by Imani on Unsplash.

Bottled water is “one of the greatest scams of all time…bottled water is roughly 2,800 times more expensive than tap water!”3 Other estimates are slightly lower at more than 2,200 times more expensive than tap water, exhibiting the outrageous markups of bottled water. Bottled water, at these rates, costs far more per gallon than gasoline has ever cost us.4

The costs above are based on single bottles of water, the 16-20 ounce size, usually sold at the checkouts of department stores or at convenience stores. Those generally cost between $1 and $3 each. But what if you buy in bulk?

A 24-pack of Dasani 16.9-ounce bottles at Target is $5.49 where I live, or almost 23 cents per bottle. The same amount of Great Value brand bottled water at Walmart is $3.18, or just 13 cents per bottle. That seems significantly cheaper, but it isn’t when we compare it to tap water.

The Dasani water at Target costs about $1.73 per gallon of water, and the Walmart water costs about $1.00 per gallon. Tap water costs an average of $0.005 per gallon in the United States. Nationwide the average cost for municipal water is about $2.50 per thousand gallons. This is grossly less expensive than bottled water.

“The outrageous success of bottled water…is an unparalleled social phenomenon, one of the greatest marketing coups of the twentieth and twenty-first centuries.” -Elizabeth Royte5

Bottled Water Sales

Shelves of bottled water at a grocery store.
Photo by me.

According to the Container Recycling Institute (CRI), between 1960 and 1970 the average person bought 200 to 250 packaged drinks each year, mostly soda and beer.6 In the 1970s, Americans purchased about 350 million gallons of bottled water. “Much of that came in the big five-gallon jugs used in office water coolers; the rest made up a niche market of mineral waters bottled from natural springs.”7 With increased interest in health and fitness during the 1980s, bottled water saw more increases in sales.

Once bottled water took hold of consumers, its sales increased exponentially. “Between 1990 and 1997, U.S. sales of bottled water shot from $115 million to $4 billion, boosted by public health messages against obesity, by multimillion-dollar ad campaigns that emphasized the perceived health benefits of bottled water…Between 1997 and 2006, U.S. sales of bottled water leaped from $4 billion to $10.8 billion, or 170 percent.”8

By 2020, we increased to purchasing 15 billion gallons of bottled water annually in the United States.9 We spend more than $16 billion per year on it. It outsells bottled soda annually. Globally, bottled water consumption grows each year, now totaling over 100 billion gallons annually.

The Marketing of Bottled Water

“In the end, it’s hard to untangle how much of bottled water’s success was due to clever marketing and ‘manufactured demand,’ and how much of it was driven by shifting consumer preferences. Health concerns, the desire for status symbols, the lure of convenience, and, yes, lots and lots of energetic marketing—all played a role.” -Robert Moss, Serious Eats10

The huge growth in bottled water sales was largely due to marketing. Many companies started advertising bottled water as either a safer option than tap, or a healthier alternative to sugary drinks. Early in the 2000s, the same era where we saw major growth in bottled water production and sales, a chairman of PepsiCo said: “The biggest enemy is tap water. . . . We’re not against water — it just has its place. We think it’s good for irrigation and cooking.”11 They were ready to market bottled water as better than tap water.

When bottled water first started selling everywhere, it was a great alternative to soda and fruity bottled drinks. Plus, people could carry the bottle around and refill it over and over, not knowing that that was dangerous. According to Serious Eats, “A tectonic shift was under way in the beverage industry, and it involved much more than water. Americans were looking for alternatives to carbonated soft drinks, and water was just one of many options—including bottled teas and lemonades, like Snapple and AriZona Iced Tea; sports drinks, like Gatorade and Powerade; and even coffee-based drinks.”12 

But marketing bottled water as safer and superior to tap water was a shady tactic. Corporations were looking to make as much money as they could, and bottled tap water reaps huge profits. There has always been a barrage of advertisements from companies producing bottled water, claiming that theirs is the purest and the healthiest. “Water municipalities can’t possibly compete with these companies when it comes to advertising,” wrote Erin Brockovich.13

Dasani (Coca-Cola) advertisement, screenshot taken from their website. Dasani is tap water filtered with reverse osmosis.
Dasani (Coca-Cola) advertisement, screenshot taken from their website.

One example is Dasani, which is simply tap water filtered with reverse osmosis filtration. What are the minerals that enhance the water? No one exactly knows as the company does not disclose that information. “DASANI adds a variety of minerals, including salt, to create the crisp fresh taste you know and love. Although we are unable to disclose the exact quantities of minerals added to our water, we can tell you that the amounts of these minerals (including salt) are so minuscule that the US Food and Drug Administration considers them negligible or ‘dietarily insignificant.'”14 I think consumers have a right to know.

“Bottled water labels can be confusing. They portray an illusion of virtue, with images and messages printed on the bottles saying they are filled with water from pure mountain springs, while many of these bottles contain tap water in a fancy-looking to-go package.” -Erin Brockovich15

The Plastic Bottles

Many plastic water bottles with white caps.
Photo by Jonathan Chng on Unsplash.

Historically, single beverages consisted of mostly soda and beer. More importantly, many of those were in refillable glass bottles, or at least recyclable aluminum cans. But today many beverages, especially bottled water, come in plastic bottles.

Plastics are made from petroleum and chemicals. And it takes a ton of petroleum to produce plastic bottles. It’s ridiculous that the price of oil is so high but petroleum-based plastics are produced cheaply and discarded as easily as toilet paper. That doesn’t even account for the transportation of bottled water. “Bottled water requires 2,000 times more energy than tap water to produce the same amount.”16 Worse, it takes about 22 gallons of water to produce a single pound of plastic, “which means it takes 3 liters of water to make 1 liter of bottled water,” according to Kathryn Kellogg, a zero waste expert.

“More than 17 million barrels of oil are wasted to produce the water bottles Americans buy in a typical year.” -Fran Hawthorne, Ethical Chic18

Chemicals Leaching into Bottled Water

Cases of Dannon bottled water outside with forklifts in background, in Florida. Plastic leaches toxins when exposed to heat. These are sitting outdoors at a Florida warehouse, where it is hot year round.
Cases of Dannon bottled water, in Florida. Plastic leaches toxins when exposed to heat. These are sitting outdoors at a Florida warehouse, where it is hot year round. Image by David Mark from Pixabay.

On top of that, plastics leach chemicals into the water. Plastics are polymers derived from oil with other chemicals added to make them flexible, strong, and colorful. You can read more about chemicals in plastics in my articles here and here. The chemicals in plastic bottles, such as phthalates, bisphenols, and antimony,19 leach into the water, especially under heated conditions or from exposure to ultraviolet light (sunlight). By the time bottled water has been stored for months, or even years, it is unknown how many chemicals have leached into the water.

Reusable Water Bottles

Four types of reusable water bottles, two blue and two stainless steel colored.
Image by NatureFriend from Pixabay.

Your own reusable water bottle should be metal or glass. Don’t buy a plastic one. Even those that advertise “BPA-Free” or that have similar disclaimers contain chemicals in the plastics that are likely harmful.

You can ask almost any restaurant, cafe, or coffee shop to fill your water bottle, and they will almost always comply. You can use water fountains or water bottle refill stations, which are now found in parks, museums, airports, libraries, and other public areas. There are global networks of refill station maps at findtap.com (best for U.S. users) and refillmybottle.com (best for global users).

Water bottle filling station at the Oregon Convention Center, Portland, Oregon. Two drinking fountains and a bottle refill section behind the fountains.
Water bottle filling station at the Oregon Convention Center, Portland, Oregon. Photo by Jeremy Jeziorski on Flickr, Creative Commons license (CC BY 2.0).
Water bottle filling station at the Seattle-Tacoma International Airport. Drinking fountain at right and bottle fill section at left.
Water bottle filling station at the Seattle-Tacoma International Airport. Photo by Taylor Notion, used with permission.

“The fact is that bottling water and shipping it is a big waste of fuel, so stop already. The water that comes to your house through a pipe is good enough, and maybe better.” –Garrison KeillorSalt Lake Tribune20

Stick With Tap Water

Today, corporations market bottled water to us in so many ways. They sell enhanced or vitamin waters, flavored waters, sparkling waters, and even luxury waters. Plastics pose health concerns about chemicals leaching into the water. There are some brands that use a “box” or carton, but those are not recyclable. Aluminum or glass are better options, but you are still paying far too much for water.

Stop buying bottled water. There are exceptions, of course. If you are in a situation without your reusable bottle and are desperate for water, buy the bottle of water. Bottled water is also extremely important for emergencies and emergency relief efforts.

While there are a lot of contaminants in tap water, stick with it anyway. Just get a good water filtration system. Corporations are bottling water with just filtered tap or “municipal” water. On the occasion you do buy bottled water, do not reuse the water bottle or leave it anywhere it can get hot, such as in a car. Just recycle it.

I hope this article has helped! Let me know if you have any questions or ideas by leaving a comment below. Thank you for reading, and please share and subscribe!

 

Footnotes: