Last updated on January 6, 2024.
One of the best ways to fight fast fashion and textile waste is to make your existing wardrobe last longer. We can do this by washing our clothes less, but better, and by repairing and mending. “According to the EPA, for every 2 million tons of textiles we keep in circulation and out of landfills, we can reduce carbon emissions equivalent to taking 1 million cars off the road,” wrote Elizabeth L. Cline. “In fact, reusing a ton of textiles saves twice as much carbon as recycling a ton of plastic, one of the most commonly recycled materials.”1
But what else can we do?
“Today’s rapid cycle of production, buying, and disposal of clothing impairs our ability to feel satisfied and connected with our wardrobes. It’s time for a new, slower approach to repairing clothes and to cherishing what we have.” -Zoe Edwards, Mend It, Wear It, Love It!2
Stop shopping. Or at least shop much less. Since most of us overbuy, we should buy less clothing going forward.
You don’t have to be a minimalist, but you don’t need closets and dressers and shelves overflowing with clothing. You can’t possibly wear all of it. Calculate how much clothing you need by how often you do laundry. For most people, this is one or two week’s worth. Then, account for the few special pieces you need – a black dress or a suit, or maybe you wear uniforms to work – it will be unique for everyone. Own only the amount of workout clothing you actually work out in. Don’t keep clothes that don’t fit (unless you regularly fluctuate in sizes). Limit excess of all types of clothing.
Subconsciously, or maybe even consciously, clothing represents who we are or the person we want others to perceive us as. Wear the clothing that makes you feel good. But fight against the influence of advertising, trends, and fast fashion sales. As Dana Thomas in Fashionopolis wrote, “[Fashion] preys on our insecurities and our increasingly short attention spans. We are prone to a barrage of fashion images – on social media, on television, on billboards, in the press – begging us, taunting us to indulge in what one executive described as ‘temporary treasure.'”3 Be selective and intentional about the pieces you purchase.
“Volume is what gave birth to sweatshops. Volume is what makes fast fashion so profitable. Volume is what’s stuffing our closets. Volume is what’s rotting in our landfills.” -Dana Thomas, Fashionopolis4
We Can Spend Our Money Differently
“The number one reason we buy what we don’t wear is because it’s on sale or it’s so cheap that we’re willing to overlook flaws.” -Elizabeth L. Cline, The Conscious Closet5
Don’t buy a $5 shirt because it is cheap. Buy a shirt because it feels good on your body. Embrace slow fashion, which is the idea that a thoughtful and intentional wardrobe greatly reduces environmental impact. It is the opposite of excessive production, overcomplicated supply chains, and mindless consumption.
“Most of our clothes are bought on impulse; we’re buying items without wider thought of how they fit into our lives or our wardrobes.” -Elizabeth L. Cline, The Conscious Closet6
Buy Quality, Not Quantity
Buy more classic pieces and less trendy items. This will allow you to mix and match more easily and allow you to wear your clothes much, much longer. Buy fewer, higher-quality pieces and buy second-hand when possible. In The Conscious Closet, Elizabeth L. Cline wrote that you should be skeptical of cheap and heavily discounted items. She says to try everything on because it takes more time and hassle to return an item than to just try it on in the first place. Buy one or two quality pieces at a time instead of trying to revamp your whole closet in one shopping trip. Plan ahead, and hold out for those great items instead of settling for items that are just okay.7
“Consumption has accelerated to such a furious pace that most of us don’t thoroughly consider what we purchase.” -Katrina Rodabaugh, Make Thrift Mend8
Cline offered these tips to identify quality clothing items:
Study the sewing and construction details of your own clothes that have lasted a long time. Look at your grandmother’s clothing or at clothes in vintage shops, as clothes made decades ago were not meant to be thrown away.
Check out a variety of brands and stores.
Look at men’s clothes, which are typically made better than women’s.
Quality includes good fabric, construction, fit, and a warranty. Usually the better the guarantee or warranty, the better the quality. “Nudie Jeans, a sustainable denim brand, offers free repairs on jeans for life, for example. Patagonia offers repairs, replacements, or refunds for damaged products or if the product simply doesn’t live up to expectations.” Other brands offer repairs within one or two years of purchase.9
“Quality clothing is made to last, wear well, and look good over time.” -Elizabeth L. Cline, The Conscious Closet10
Beware of Outlets and Off-Price Stores
There has been a drop in quality at factory outlets since the 2000s. These stores used to sell name-brand items with slight defects and imperfections, or overstock. But now most outlet stores have a special line of lower quality items, made just for those stores. It is the same for off-price stores such as T.J. Maxx, Ross Dress for Less, Marshalls, etc. These stores carry clothing without hems, fabrics that shed fibers in your hands when you touch them, and no regularity in sizing.
“Off-price stores and outlets were once a reliable way to land well-made and name-brand products at a discount, but no longer. Today, many sell a lot of factory rejects or canceled orders – the products that should have never made it to a store in the first place…[they are] manufactured exclusively for these stores and [are] intentionally mislabeled as discounted.” -Elizabeth L. Cline11
Buy from Responsible Brands
Research which brands are ethical and sustainable, or follow sustainable fashion writers like Elizabeth L. Cline to get the information. Or look for brands that use recycled textiles to make new clothing, such as Patagonia and Osom Brand.
Focus on what is most important to you. Sophie Benson, author of Sustainable Wardrobe, wrote, “Just as style is personal, so too are our moral drivers. For instance, I’m vegan, therefore I wouldn’t buy new leather. You might appreciate the longevity of leather but want to ensure it’s vegetable-tanned. One person might want to do their best to keep clothes in circulation by shopping exclusively secondhand via charity shops, another might be dead set on supporting independent brands who manufacture small batches at every opportunity. The better you understand your own principles and priorities, the easier it becomes to know whether a brand or product lives up to them.”12
Sometimes buying higher quality or ethical/sustainable means the monetary cost is higher. Conscious fashion brands are mainly independent startups and smaller companies.13 So those companies have a higher overhead because they use responsibly sourced fabrics, little or no chemicals, and pay proper wages to workers. See Additional Resources below for a few brands that have good labor standards and sustainable practices, as well as an article on sustainable brands by budget.
But affordability is an issue. While it’s easy to say ‘just buy higher quality pieces’ or ‘purchase from sustainable fashion companies,” the reality of that is often difficult. What author Leah Thomas calls ‘the elephant in the room’: not everyone can affordably access sustainable clothing. Sustainable clothing often costs far more than the $10 shirt at H&M. Thomas argues that many sustainable fashion brands also do not offer plus-sized clothing even though over 60% of American women wear a size 14 or larger.14
Affordability is why second-hand clothing is key: you can find higher-quality pieces without paying the high retail price. There are thousands of thrift stores, yard sales, and second-hand shops everywhere, as well as online stores.
Buying second-hand is always better for the environment and much more affordable.
There are also consignment shops in most areas. Just search “consignment near me” on the internet. These shops can vary from children’s clothing to boutique clothing to upscale women’s wear. Items at consignment shops have been inspected and vetted more thoroughly than items at thrift stores, and are sometimes cleaned or repaired before being sold.15
Used clothing is also all over the internet. Sites like eBay, Poshmark, The RealReal, Mercari, ThreadUp, and OfferUp are just a few places where you can find any type of clothing you want.*
‘Wardrobing’ refers to buying the same item in multiple sizes when shopping online, and returning the ones that don’t fit. Now, it would help if companies would standardize sizes, especially in women’s clothes. But try using the size charts and measurement guides on clothing sites when they are offered.
The reason is that returned clothing sometimes gets landfilled. “Reverse logistics -which includes things like opening returned packages, inspecting returned items, steaming or cleaning them, adding them back into the system and repackaging them – can be time-consuming and costly, so many brands simply cut their losses and dispose of returned items. In the US, 2.3 billion kilograms (5 billion pounds) in weight of returned goods ends up in landfill each year, creating 15 million tonnes of carbon emissions.”16 This is a poor practice that companies should be barred from, but let’s do what we can to reduce returns in the meantime.
Build a Capsule Wardrobe
A capsule wardrobe is a curated but versatile wardrobe. As Elizabeth L. Cline wrote, “What defines a capsule wardrobe is not its smallness but the versatility and intentionality of its contents.“17
Courtney Carver’s Project 333 is a great capsule wardrobe plan! It embraces minimalism and stress reduction, while fighting fast fashion and supporting sustainability.
“You get to wear your favorite things every day.” -Courtney Carver18
Renting is another viable solution. According to Dana Thomas, author of Fashionopolis, the average professional woman spends $3,000 or more per year on buying clothing. “Renting fashion could change the entire shape of the apparel industry. Imagine if that $3,000-a-year clothing budget was spent on renting instead of buying. Fewer clothes would be made, and what is out there could be circulated more, tossed less.” Rent the Runway is a well-known example.19 See Additional Resources below for an article covering several rental subscription services.
We need companies to produce less clothing, and we need to consume less. What changes can you make to reduce clothing waste?
So slow down, buy less, buy natural, buy better, buy second-hand. You’ll save money, time, and the environment. Please share and subscribe, and thank you for reading!
“If I had to give one piece of advice on what turned my wardrobe into a Slow Fashion wardrobe, I’d say ‘pause.’ If we could just pause our shopping habits, slow down our consumption, and pay attention to the clothes we bring into our homes, we’d collectively make a huge shift.” –Katrina Rodabaugh, Make Thrift Mend20
Here are a few conscious brands and related articles:
Eileen Fisher: Eileen Fisher produces 25% in the US and has living wages as part of its code of conduct.21 Their Renew program is a take-back and resell program. “Three-fourths of [the] garments are reconditioned with treatments like overdyeing with pomegranate or safflower to camouflage stains and embroidering with traditional Japanese Boro and sashiko stitching, which can hide, or highlight, tears and moth holes.”22*
Article, “The Pain of Progress: Our Renew Program Reaches 2 Million Garments,” by Kris Herndon, Eileen Fisher Journal, April 10, 2023.
Patagonia is a company that follows high standards for production, labor, employment, and environmental concerns. The company also buys, repairs, and resells its own brand of clothing and accessories.*
Article, ” 99 Sustainable Fashion Brands By Budget (2023),” The Good Trade, October 3, 2023.
Article, “Thinking About Fashion Rentals? Consider These 7 Services,” by Alexis Bennett Parker, Vogue, January 12, 2023.
Article, “How To Thrift-Flip Your Wedding Dress,” canvasbridal.com, accessed January 6, 2024.
*I do not necessarily endorse these products and I do not get paid to mention them.