Have you heard about Litterati?

Photo of a discarded plastic laundry detergent bottle on the ground, by nicholasrobb1989 on Pixabay
Photo of a discarded plastic laundry detergent bottle on the ground, by nicholasrobb1989 on Pixabay

Have you ever been out walking, hiking, biking, or even kayaking and noticed that there was trash here and there, everywhere? Noticed trash lining the streets as you drove to work or school? Seen the debris that just seems to have washed up while walking on the beach or fishing in a river?

What do you do? Do you pick it up?

If so, there’s an app for that. It’s called Litterati.

Litterati logo
Litterati logo

It has become an international movement and crowd sourced effort – people all over the world are contributing to make our landscapes less littered. It’s free and it makes litter clean up fun!

With this app you take a photo of each piece of litter with your smart phone, then pick it up and put it in a bag/dumpster/trash receptacle of your choice. You can get really artistic with your photos too. Litterati features the most interesting or artistic photos on Instragram (@litterati).

The Data

Photos are automatically geotagged, meaning information about where and when the litter was picked up, is recorded. Additionally, you can hashtag each image with the category, object name, type of material, and brand info.

Photo of a discarded Coca-Cola can on the ground, by Stanislav Kondratiev on Unsplash
Photo of a discarded Coca-Cola can on the ground, by Stanislav Kondratiev on Unsplash

That data is loaded into a Google map to help track where litter is ending up, what brands are most common, and the map shows the worldwide efforts to which Litterati’s members are contributing. Check out the map (it does take time to load, please be patient because it’s totally worth the wait!). You can even zoom into your specific area and see the collected trash in your area. I love the map!

The data is also used to understand the habits of litter. Jeff Kirschner, the founder of Litterati, explains in his TED Talk why and how he created the app. He also highlights a couple of grand scale changes that were made to prevent litter because of that collected data. It’s amazing! Watch the Ted Talk!

Join Us!

I joined this effort in March of 2017, and I love the app. I just did a small litter clean up yesterday and picked up 68 pieces of trash. Over the weekend, my family cleaned up on the shore of the Tennessee River – we literally pulled a few pieces out of the water that day. It was really satisfying to know we are making a difference, and teaching our son by example that he can make a difference too. The Litterati motivates and inspires me! I’ve started a Litterati Club and if you’d like to join, download the Litterati app and join the club “Because turtles eat plastic bags” – I look forward to meeting you!

A Growing Effort

In 2017, after Litterati reached 1 million pieces of litter pick ups, they launched a Kickstarter to expand and improve the app. I backed the campaign with 573 others, and that raised enough money to launch the new version of the Litterati app. While it has a few glitches, which they’re working on improving, the new app is awesome! You can join or create clubs; the hashtagging is easier; you can set your account to only upload when on a wifi network; you can view the map; and daily they list the top 5 people with the most activity (I’ve made that list twice and it made my day!)

The count this morning is over 2.1 million and has users in over 100 countries.

And in May 2018, the United Nations announced that they are partnering with Litterati to fight world pollution! Plastic Free Mermaid did a video interview with Jeff Kirschner in June 2018 and he talks about that and other efforts.

While Litterati is using its data and mapping for great changes, the founder is still looking to inspire people. In May 2018, he was quoted on Greenmatters.com: “How do we deliver a wonderful experience for each community member so that they’re inspired to pick up just one more piece, and then one more?” And then spread the word, build community, and inspire others. That’s what I’m trying to do here! Wouldn’t it be cool if picking up trash and keeping our Earth clean became the new normal?

Thank you for reading, and let’s be the change!

A few of my own Litterati photos:

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