I recently read this book and thought it was worth reviewing. Serving as a guidebook to recycling better, this publication is so much more than that! It was visually appealing, as it is illustrated with colorful diagrams and visuals to enhance your understanding of the subject matter.
The author, Jennie Romer, is an attorney and sustainability expert. She has more than a decade of experience fighting for effective legislation on single-use plastics and waste reduction.1 Romer currently serves as a legal associate for the Surfrider Foundation’s Plastic Pollution Initiative “where she leads Surfrider’s policy efforts and litigation to reduce plastic pollution at local, state and national levels.”2 She created the Surfrider Foundation’s Plastic Bag Law Activist Toolkit3 and founded the website PlasticBagLaws.org.4The New Yorker called her “the country’s leading expert in plastic-bag law.”5
“The truth is – and you knew this was coming – that recycling alone won’t save us or the planet.” -Jennie Romer
Image by LillyCantabile from Pixabay
Purpose of the Book
Romer wrote that people ask her all the time, “Can I Recycle This?” and that was part of the impetus for the book. But the answers are never simple. Laws in different municipalities and recycling material profitability vary greatly. Recycling collection does not translate directly to actual recycling. With her background in law and sustainability, she was able to put together this guide that offers recycling advice, waste management systems and processes, and briefs histories of how these systems came to be.
In her introduction, she echoed my thoughts from my Packaging Series on packaging and manufacturer responsibility. “Recycling is only effective if the materials can be sold for a profit, and the markets for what is profitable fluctuates. Sadly, a lot of our carefully separated and washed plastics end up getting shipped to developing countries and contributing to climate change. And that’s where policy and activism come in: The ultimate goal is to adopt sensible and effective policies to reduce single-use plastic and other packaging, and hold producers responsible for making better packaging and paying for the cost of recycling and waste disposal (and cleanup).“6 Romer also viewed this book as a contribution to that movement.
Concise Overview of Waste Management
The first section of the book covered a concise overview of the recycling system and other waste management methods. Romer explained these complex systems well but with brevity. Topics included defining recycling and what recyclable means, the types of plastic resins (numbers on plastics), global plastic production, and how resources are extracted and produced. The book provided an overview of how single-stream recycling and other types of recycling systems work, sorting at Material Recovery Facilities, and the end markets for recycled materials. Additionally, she addressed “biodegradable” and “compostable” plastics, incineration, and how modern landfills operate. There is so much to learn, and I found this section fascinating!
Guide to Recycling
In this core section, the author covered the recyclability of specific items, from straws to eyeglasses to disposable coffee cups. This section used a color-coding system both in the table of contents and on the edges of the pages to make it easy for the reader to quickly assess recyclability.
The Toll of Our Waste
Romer also covered the toll that our waste takes on air and water pollution, wildlife, and human health. She wrote about environmental justice regarding communities adjacent or near incineration facilities, landfills, or chemical plants. The book detailed China’s National Sword Policy and how that has changed our recycling markets globally. She also included the human health and pollution ramifications of shipping our waste internationally.
Image by Mumtahina Rahman from Pixabay
Personal & Policy Solutions
There are many solutions to avoid buying single-use disposable plastics, and Romer offered many ideas. She detailed greenwashing in advertising and offered advice on how to avoid those products. Most importantly, she explained how to have a voice within policy and regulations, particularly in regards to single-use disposable plastics. She defined Extended Producer Responsibility (EPR) and explored The Break Free From Plastic Pollution Act (BFFPPA).7 “The bill is a road map for how to address the plastic pollution problem in the U.S. and was developed by legislators in consultation with environmental groups and other experts,” she wrote. “The legislation looks at virtually the entire life cycle of plastics, from its creation to manufacturing and disposal.”
Inspiring
It can be hard to convey the importance of recycling and environmental responsibility. I found this book inspired me to keep the momentum going on fighting single-use disposal products, preventing climate change, and protecting human and animal life. This is our planet, and we need to protect ourselves from the catastrophes we are creating. We can all be the change. Romer hopes so too: “I hope that this book inspires you to become involved with plastics reduction and recycling.” I wholeheartedly recommend this book to anyone wishing to learn more about recycling and the related issues.
Ask for a copy of this book at your local library! Thank you for reading. Please share and subscribe.
In my last article, I wrote about Extended Producer Responsibility (EPR) and Take-back programs. It’s hard to talk about packaging without addressing two giant corporations that sell the most goods to consumers and thus the most packaging, Walmart and Amazon. These are huge companies that can make a big difference in packaging waste. There are thousands of companies that follow the practices of these businesses, so they are also influential. I’ll cover Walmart in this post and Amazon in the next.
Walmart started looking at packaging early
The company has made some positive changes in the packaging world over the last 15 years. From redesigning shoeboxes to use less paper, to lightweighting wine bottles to use less fuel, and to reducing the number of wire ties in toy packaging, Walmart has made some differences. In some ways, they’ve led the way in packaging innovations.
“When we first began in product sustainability, one of the first things we started on was packaging, because packaging cuts through every category.” -Laura Phillips, Senior Vice President of Sustainability, Walmart
Walmart’s vision for sustainability began in 2005 when the company partnered with suppliers to improve packaging on its private-label toy line. “By reducing the packaging on fewer than 300 toys, Wal-Mart saved 3,425 tons of corrugated materials, 1,358 barrels of oil, 5,190 trees, 727 shipping containers and $3.5 million in transportation costs, in just one year,” according to the 2006 press release.1 The company took what it learned from that and developed its Packaging Scorecard in 2006. That was later embedded in the company’s Sustainability Index.
The Sustainability Index, developed by The Sustainability Consortium2 collects and analyzes information about a product’s life cycle. This includes sourcing, manufacturing and transporting, selling, customer usage, and end of life. Walmart uses the data to identify key social and environmental issues. Suppliers can view their scores, see how they rank relative to the field, and gain insight into opportunities for improvement.
“Wal-mart sparked much of the interest in packaging sustainability with the introduction of its Packaging Scorecard in 2006.” – Lisa McTigue Pierce3
New sustainability model
Today, Walmart has three tiers in its sustainability model for its brands, suppliers, manufacturers, and package designers to develop more efficient and sustainable packaging.4 These tiers are optimizing packaging design, sourcing packaging materials sustainably, and supporting recycling in packaging. They encourage the suppliers and brands they work with to follow this model for their packaging.
How2Recycle label
Walmart argues that consumers are confused about recycling. This is because recycling systems are inconsistent, the packaging is not correctly labeled, and there’s too much of it. So Walmart encourages its suppliers to use the How2Recycle label. This is a consistent labeling program that clearly shows consumers what is and is not recyclable. How2Recycle’s “mission is to get more materials in the recycling bin by taking the guesswork out of recycling.”5 While this labeling does help with recycling confusion, it shifts the responsibility of disposal to the consumer.
Walmart’s aspiration is Zero Plastic Waste
Walmart’s goal is zero plastic waste, and they acknowledge the challenges of this on their sustainability website.6 They recognize that around 35% of plastic produced is used in packaging and that most of that is thrown away after a single-use. While plastic packaging can protect products, it is mostly a means of transporting products. But then it becomes waste. Project Gigaton is the “Walmart initiative to avoid one billion metric tons (a gigaton) of greenhouse gases from the global value chain by 2030.”7 Walmart believes that sometimes plastic is the most practical solution for packaging in terms of overall carbon footprint. But they want to find end-of-life solutions.
Walmart shifts responsibility
Photo by Hanson Lu on Unsplash
Walmart has shifted some of the responsibility of packaging waste to the consumer and municipal recycling systems. The company claims, “Society’s ability to collect and recycle plastic waste has failed to keep up with exponential increases in plastic production.” The company recognizes that there are huge challenges in the recycling industry. But they claim that recycling infrastructure is weak and that less than half of US households have access to recycling. While the latter part is absolutely true, the recycling industry simply can’t keep up.
The overproduction of plastic for the last four decades has been perpetuated by companies and corporations, manufacturers, the American Chemistry Council, and the petroleum industry. They produced so much at such an exponential rate and then shifted the burden of that waste to municipalities and the recycling industry. The U.S. was so overwhelmed that they had to ship that waste to foreign countries, like China, which has since banned the practice due to human health concerns from plastic pollution. Recycling is not the answer. We cannot possibly recycle all of the plastic away.
Walmart can do better
Walmart is in a unique position as a global top retailer. They began looking at packaging sustainability earlier than many companies and made early changes in packaging. But they’ve continued to promote single-use disposable items and other cheap “throw-away” merchandise. I viewed this month’s Walmart ad and it promotes picnic season items. Sale items include single-use items like polystyrene plates, plastic cups, packages of plastic forks, as well as cookies, chips, soda, and water in single-use plastic containers. Of the approximately 119 items pictured in the sales ad, about 82 had plastic packaging or were made of plastic.
The company could do so much more, and they even acknowledge that on their sustainability page:
“We recognize that these aren’t challenges we can solve alone and we want to open our doors to a more collaborative approach within the industry. We want to look for and share new solutions to reducing the use of ‘avoidable’ plastic as well as improving recyclability and the use of recycled plastic in our Private Brand packaging.”
This gives me the impression that they want to do better. While I respect the company’s initiatives, I know that the environment will always come second to profit. Remember that Walmart is a global top retailer and profit is always going to be their first priority. Walmart wants to be sustainable IF they can still turn a profit; IF they can get consumers to pay for it; and IF it will encourage more buying. Overall, I think Walmart can do more to prevent plastic waste.
“No need to recycle something that doesn’t exist in the first place!” -Dougie Poynter8
Walmart (Sam’s Club) water bottle on the beach in South Carolina. Photo by me
Thanks for reading, and please subscribe. In my next post, we will look at the packaging practices of the world’s largest online retailer, Amazon.
“If you want to eliminate waste in your life – and in the world – the answers will always come down to one simple thing: consume differently.” -Tom Szaky
If you’ve been following my series on the Packaging Industry, hopefully, you’ve found it informative! In my last article, I wrote about Extended Producer Responsibility (EPR). Today, I’ll tell you about one type of EPR, called Take-back programs.
Take-back programs are designed to ‘take back’ discarded items that are not accepted in regular recycling streams like curbside pickup. These programs are typically separate from municipal programs. They are often hosted by manufacturers or companies, for a variety of purposes.
Purposes of Take-Back Programs
Take-back programs exist for several reasons:
To reduce contamination of municipal recycling efforts
For recycling, at least parts of the items
To prevent toxic materials from entering landfilled
Simply to draw in customers
It is often a combination of one or two of those reasons. “Some collections, like the ones for e-waste and plastic bags, are often not so much a recycling effort as an attempt to reduce contamination of municipal solid waste streams and ensure proper disposal,” wrote Chris Daly in The Future of Packaging.
Image by Clker-Free-Vector-Images
‘Eco-friendly’ and ‘sustainability’ are good for business
Many people want to buy from companies that ‘take back’ or recycle items. “We know that consumers are more likely to patronize companies committed to making positive social and environmental impacts,” wrote Tom Szaky, founder of TerraCycle.1 He noted that many companies have had an influx of marketing campaigns in recent years for consumers to bring back their containers for recycling, but that not all companies are actually socially responsible and transparent in the process.
Sometimes this is greenwashing! If a company cannot actually fulfill its promise of recycling or taking back items, then that is false advertising.
“In the face of increasing demand for more corporate social responsibility and environmental-friendliness, however, the authenticity of some of these recycling programs is questionable.” -Chris Daly
Types of Take-Back Programs
There are many types of take-back programs, so I am presenting the most common ones here.
Computer and other e-waste. Image by dokumol from Pixabay
Plastic Bags, Styrofoam, and Electronics Take-Back Programs
Many stores accept things that typically cannot be recycled, such as plastic grocery bags, styrofoam, and electronics. These programs are good for businesses because they generate foot traffic and brand affinity. This also prevents those items from going to a landfill. It also prevents them from going into your curbside bin, where they will contaminate recycling. Grocery stores, such as Publix, accept plastic bags, #4 plastic bags and Amazon Prime type shipping envelopes, toilet paper wrap, produce and bread bags, dry cleaning bags, styrofoam egg cartons, and styrofoam meat trays. Staples and Best Buy take back many electronic items for recycling. Many electronics companies, such as Samsung,2 have take-back programs of their own, through the mail or drop sites.
While it’s not clear what happens to any of those items, at least there’s a chance that some of those are actually recycled. Also, toxic materials will not leach into groundwater from landfills. In the meantime, these companies appear to be eco-friendly. They can also physically draw you into the stores. Might as well pick up some milk and eggs or printer paper, or maybe check out the new iPhones since you’re already there?
Plastic bag from Food City. Photo by me
Publix
Publix states that “by inspiring customers to recycle these items, we ensure they are disposed of properly and keep them out of the environment and landfills.” It is unclear if these items are actually recycled as they do not specify what they do with the items. The corporation indicates that they are collected at their return centers and “then processed and sold to be made into other items.”3 That’s vague, but I still respected Publix for the effort.
Until I read that Publix actually claims that plastic bags are more sustainable than paper bags! In fact, the entire post is dedicated to promoting plastic over paper. I am appalled and extremely disappointed in Publix for making false claims such as “plastic bags use 71% less energy to produce than paper bags.” Among the many others, “using paper bags generates almost five times more solid waste than using plastic bags,” is similarly outrageous.4
Recycling bins at Publix. Photo by meAmazon Prime plastic envelopes, accepted at some grocery stores for “recycling.” Note that Amazon does not take these back directly. Photo by me
A Microwave
A few years ago, I had a Hamilton Beach brand microwave that stopped working. I begrudgingly replaced it with a new microwave and immediately searched for a proper way to dispose of it but to no avail. I found out that Hamilton Beach will recycle and “properly dispose” of their products if you mail them to them at your cost.5 So I measured and weighed the microwave and looked up the shipping cost on USPS – and it would have been $41! So instead I put it in my shed and forgot about it for a while.
Last year, I called Staples to see if they accepted microwaves. They told me on the phone that yes, they do accept microwaves. So I loaded it in the car and took it to my local Staples. When I got to the service desk, I again asked if they’d recycle the microwave. They said yes. However, when I was researching for this post this week, I discovered that their site says they do not accept kitchen appliances. Now I wonder if that microwave was recycled, or if it was tossed in the trash after all. I guess I’ll never know, but I sure tried.
Image by tookapic from Pixabay
Ink Cartridges, Light Bulbs, and Rechargeable Batteries Take-Back Programs
These programs are designed to keep contaminants out of landfills, as all three types of these items contain toxic materials. A few companies offer “rewards” in exchange for recycling. For example, Staples offers $2 back in rewards per recycled ink cartridge. This creates brand loyalty, as you are more likely to buy your ink there regularly if you are trying to use this rewards program. In fact, you have to – their rules state that you can earn the $2 per cartridge “if the member has spent at least $30 in ink and/or toner purchases at Staples over the previous 180 days.” This is only a good deal if you buy enough ink to keep up with that. At least these cartridges are likely recycled. Other companies, such as HP, have many ways for consumers and businesses to recycle their ink cartridges and electronics.6
Many hardware stores and home improvement centers, such as Lowe’s and The Home Depot, take back used compact fluorescent light bulbs and rechargeable batteries. Batteries Plus Bulbs will accept certain types of light bulbs and batteries, although not alkaline. For alkaline battery recycling, see my article from earlier this year.
Compact fluorescent light bulb, image courtesy of Pixabay
Textile Recycling
The textile industry is notoriously wasteful, especially now that major retailers promote new fashion trends weekly rather than seasonally. But there are a few companies that have take-back programs. Patagonia may be the best example of this as they’ve had the program for a long time, don’t push new trends weekly, and stand by the quality of their products. Patagonia accepts all its products for recycling if the items can no longer be repaired or donated.7
Nike’s Reuse-A-Shoe product claims to take their old shoes grind them down to use in performance products and sports surfaces.8 The NorthFace and Levi’s are among others that take back some of their clothing for reuse or recycling. However, please know that clothing is so disposable in western society that second-hand clothing is overwhelming other parts of the world, creating waste problems in those areas. The solution for textiles is to buy less clothing, wear your clothing for a long time, and buy second-hand when possible.
“A tour of the Goodwill Outlet warehouse and retail store in St. Paul, MN, in April 2019. Goodwill processes and recycles enormous amounts of material. Its outlets take in things that didn’t sell in Goodwill stores and separates them for various aftermarkets.” Photo by MPCA Photos on Flickr, Creative Commons license (CC BY-NC 2.0)
Solutions
Take-back programs offer a solution for some items that are hard to dispose of, such as computers, batteries, and light bulbs. It isn’t clear if these programs result in real recycling. Sometimes the companies are not transparent about their take-back program details. The real solution is for companies to invest in a system that can make these items reusable, in a circular economy or closed-loop system. We also need to consume less in general.
In my next post, I’ll examine two types of take-back programs that have high success rates. Thanks for reading, and please subscribe!
“If you want to eliminate waste in your life – and in the world – the answers will always come down to one simple thing: consume differently.” -Tom Szaky
Calvin Klein Men’s underwear in an unnumbered plastic box. Photo by Marie Cullis.
In Part 5 of my series about the packaging industry, I explain corporate responsibility. You can read my first article on packaging and follow the series from there.
There are many ways that companies can take responsibility for the waste they create. But it often becomes the consumers’ problem. What kind of impact could we make if we change that?
Calvin Klein: Not an Example of Company Responsibility in Packaging
A couple of years ago, we ordered some Calvin Klein Men’s underwear, which arrived in an unnumbered plastic box. Plastic without a number cannot be recycled, anywhere. So I wrote to the company to see if they’d take the packaging back to reuse. They responded, “I regret to inform you that our warehouse will not reuse the packages.” They did not provide a reason, nor did they express interest in more sustainable packaging. I asked if they would stop using plastic packaging, or if they would at least switch to numbered plastic so that I could recycle it. They responded that they’d pass my comments on to their Product Development Team.
This left me with no option but to throw the packaging in the trash or find a way to reuse it. I ended up using it a couple of times as a gift box, and now it is in my collection of “plastic that I must pay TerraCycle to recycle.” Hence, the onus is on me, the consumer. We stopped buying from Calvin Klein.
This has got to stop.
“Currently, most product designers are under no obligation to consider how their products will be disposed of at the end of their useful life. This leads to the creation of unrecyclable products.”-The State of Recycling National Survey, U.S. PIRG Education Fund1
Image of my own trash audit from 2017, when I started trying to go plastic-free. Notice that most of my trash was packaging waste. Photo by Marie Cullis.
There is a way to make companies responsible for their own packaging
It’s called Extended Producer Responsibility (EPR). It is a policy concept that makes it the manufacturer’s responsibility for reducing packaging waste and improving packaging. Companies would have to have to rethink packaging, recyclability, and end-of-life impacts. There are four ways that EPR can work:
EPR extends the manufacturer’s responsibility from the design and marketing to the post-consumer stage (meaning when the consumer is finished with a product).
Producers either physically take items back through take-back programs, or they pay a third party for those services.
Individual governments set standards for the responsible party, defines what materials should be collected and avoided, and require data collection. This model sometimes involves taxation or fees.
EPR can go beyond packaging and address the post-consumer stage of items beyond packaging, such as electronics, batteries, cars, tires, etc.
It can be a combination of those as well. Here’s a video that explains EPR from Washington State, as the idea can apply anywhere:
“You already probably use EPR in some part of your life: aluminum can redemption, or maybe battery, paint, and e-waste collection programs. EPR is essentially a program for end-of-life product take-back. It is a recognition on the part of the government that this material is potentially problematic, toxic, or dangerous if not disposed of properly, which means that the company producing it needs to participate (read: pay for) at the end of that product’s life.” -Eve O. Schaub, author of Year Of No Garbage2
The Costs of EPR
Extended Producer Responsibility would cost the manufacturers and companies a nominal amount of money, and they would likely shift that cost to the consumer. “But perhaps this cost is better incurred at checkout than in…greenhouse gas emissions, marine debris, resource scarcity, toxicity, and food and drinking-water pollution,” wrote Scott Cassel, founder and CEO of the Product Stewardship Institute, in The Future of Packaging.
In our current system, the true cost falls on taxpayers because we are paying for our municipalities to haul our waste, whether it goes to a landfill or a recycling center. And then we pay again when those systems fail, and the cost becomes an environmental issue.
There currently are no laws and no economic incentives in the United States to make companies responsible for the waste they sell or for the waste they create. However, when the same US companies conduct business internationally, they follow EPR regulations in countries with those laws, showing that EPR can be successful.
“Unlike in many other developed countries, in the United States manufacturers and brands are not responsible for their packaging once the consumer buys the product.” – Scott Cassel, founder & CEO of the Product Stewardship Institute
Beth Porter noted in Reduce, Reuse, Reimagine that one challenge with EPR is that if companies take control of the waste stream, it could take decision-making power about waste management away from communities and result in the incineration of many materials. “Good EPR would include strong recycling targets and a stated zero-incineration policy. It would result in shifting some responsibility of disposal back onto producers, urging them to rethink designs of their products to be better suited for recycling streams.”
Photo by Ben Baily on Flickr, Creative Commons license (CC BY-NC-ND 2.0).
EPR around the World
EPR prevails in many other countries. The United States, meanwhile, “is currently one of only three nations of the 35-member Organisation for Economic Cooperation and Development (OECD) that does not have an EPR system specifically for packaging in place or under development,” according to Cassel.
In 1991, Germany passed the “Ordinance on the Avoidance of Packaging Waste,” which was intended to shift the burden of packaging disposal from the public to the industries producing the packaging. This led to the creation of the Green Dot symbol, which indicates that a fee has been paid by the manufacturer to pay for the package’s end-of-life disposal. However, this symbol does not necessarily mean that a product or package is recyclable, a common misconception. For more information, watch this video:
The European Union passed the “Packaging and Packaging Waste Directive” in 1994 and thirty countries have implemented it. This aims at preventing the production of packaging waste through elimination, reuse, recycling, and/or recovery of packaging. “In Europe, global companies have accepted EPR as an appropriate cost of doing business and of being responsible corporate citizens,” wrote Matt Prindiville, Executive Director of UPSTREAM.3 Beth Porter noted that “Belgium boasts more than five thousand companies that follow [EPR]…the result of this is an impressive 95 percent recovery rate for packaging materials in the country.” Other countries that have adopted EPR legislation include Canada, Australia, Japan, New Zealand, South Korea, Taiwan, and Romania.
“Overall…EPR legislation has had the intended effect of moving up the waste stream into product and packaging design, logistics, and shipping departments of major manufacturers.” -Daniel Imhoff, Paper or Plastic
Image by Squirrel_photos from Pixabay.
Opposition
There are some who oppose EPR legislation, arguing that it amounts to an additional fee or tax. Trade associations like the American Institute for Packaging and the Environment (AMERIPEN) and the Grocery Manufacturers Association oppose it. They argue that packaging disposal, recycling, and pollution cleanup costs should be the responsibility of the government. “In the U.S., these companies have determined it’s better to fight to keep EPR at bay than to partner with local and state governments to develop 21st-century systems for designing and managing packaging materials,” Prindiville wrote. Companies and manufacturers need to take responsibility.
Solutions
EPR legislation must be passed to make companies responsible for their packaging. Without laws, it is doubtful that companies will do the right thing on their own. Remember, many companies are already practicing EPR in other countries because it is mandated. But not in the US, because they aren’t required to by law. You can write your legislators and request that they propose and/or support EPR legislation. The Story of Plastic film offers a great explanation of this.4
While EPR is one strong solution, it is not the sole answer to our packaging waste problems. We should combine EPR with many other ideas as the current waste stream is too enormous. We need to create vastly less waste on a global scale. Buy less and be mindful of the things you do purchase.
In my next article, I’ll cover take-back programs, a form of EPR. Thanks for reading, and please subscribe!
“If you want to eliminate waste in your life – and in the world – the answers will always come down to one simple thing: consume differently.” -Tom Szaky
Additional Resources:
Article, “Sustainability and the Economy,” Packaging World, March 13th, 2020.
Post, “The Producer Pays,” Knowledge @ Wharton, University of Pennsylvania Wharton, April 4, 2017.
Article, “5 Reasons EPR Is the Answer for Plastics Recycling,” by Matt Prindiville, Sustainablebrands.com, accessed June 20, 2021.
